Personal and Company Branding: Don’t Fall Into the “Chameleon Trapâ€
Thursday, May 27
In certain cultures it is frowned upon to stand out from the crowd. However, if market leadership is your quest as a luxury real estate marketing professional, blending in like a chameleon does to camouflage itself is si...
Luxury Real Estate Marketing: Be Complacent at Your Own Risk!
Wednesday, May 26
Courtesy of Google and Apple Complacency is a trap that many luxury real estate marketing professionals fall into when they attain market leadership. This offers an excellent opportunity for competitors to pick up ...
Personal Branding: Attract More Clients by Defining Your Brand Position
Tuesday, May 25
Brand positioning is one of the most important marketing principles and perhaps one of the most misunderstood. Yet, to sharply differentiate yourself from your competition, as a luxury real estate marking professional, your ...
Luxury Real Estate Marketing: To Gift or Not to Gift?
Thursday, May 20
To gift or not to gift? That is the question. Many agents who are involved in the business of luxury real estate marketing feel the need to give closing gifts to their clients. If you are going to do this, give a gift...
Luxury Real Estate Marketing: The Power of Strategy
Tuesday, May 18
As a luxury marketing professional it is important to develop a strategy to achieve your goals. A strategy is not a tactic. Tactics are means of achieving immediate goals. A strategy is a long term plan of action.To ...
Luxury Real Estate Marketing: Ride the Wave of Change - Part 3
Thursday, May 13
Part 3: Get In Touch! Touch screens on computers have been in development for years. But, they did not reach a critical mass in terms of consumer use until the iPhone, and recently, the iPad was introduced by Apple. Soon ...