Luxury Real Estate Marketing: The Power of Strategy
As a luxury marketing professional it is important to develop a strategy to achieve your goals. A strategy is not a tactic. Tactics are means of achieving immediate goals. A strategy is a long term plan of action.To strategize is to make a deliberate choice of direction which will affect the outcome of your goals. And, that is the power of strategy.
In order to develop a successful strategy it helps to discover those aspects of your business about which you are most passionate. Passion fuels your enthusiasm and sustains your determination. It enables you to stick with your strategy, to hold your vision, even when things do not appear to be working. and also to trust the process of manifesting your vision.
Developing a great strategy is the result of defining, aligning and refining your personal brand and your position in the marketplace. When your strategy is based on what other people think you should do instead of following your own passion, it is likely to fail.
One of our friends, a successful realtor, loved historical homes. She began remodeling several of them, and became an expert in selling them. She knew, through her own experience, what it took to restore these historical homes. She also had a list of vetted craftspeople who could help her buyers and sellers in the restoration process, which made her a communication hub for specialized information. Staying top-of-mind, yielded an abundance of referrals and her highly focused practice thrived.
Her passion led her to join an historical society. Her enthusiasm and participation in the organization created lifetime friendships and more referrals. This was a strategy based purely on passion which never waned; although retired now, she still works with the group.
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