Luxury Real Estate Marketing Tip: Harness the Power of WOW in Your Marketing!
Monday, August 02
What if your closing gift could perpetually keep you “top-of-mind”, and create a buzz about you or your company for years after your clients take possession of the property? If you have clients, in your luxury real est...
Luxury Real Estate Branding: Maintaining Your Sterling Reputation
Thursday, July 29
Managing your personal or company luxury brand, that is, managing how you are perceived by your target market over time, is mission critical. You can certainly elevate your game as a luxury real estate marketing professiona...
Luxury Real Estate Marketing Tip: Luxury is a Pink Jellyfish
Tuesday, July 27
It is truly important, as a luxury real estate marketing professional to examine and re-examine the meaning of luxury itself. Like beauty, luxury is in the eyes of the beholder. What we so often take for granted is the a...
Luxury Real Estate Marketing: Visionary Thinking at Dom Perignon
Tuesday, July 27
KARL LAGERFELD © CHAMPAGNE MOET & CHANDON 2008 One of the most common traits of a market leader who is interested in sustaining dominance in his or her marketplace and also building a lasting personal brand, is visiona...
Luxury Real Estate Marketing: Face Time for Business Development
Thursday, July 22
While it is true that your social life can and should lead to business referrals, it is a good idea for luxury real estate marketing professionals to separate the concept of business networking and social networking. Bu...
Luxury Real Estate Marketing Tip: Study the Pursuits of High Net Worth Clients
Tuesday, July 20
Studying the pursuits of your clients is extremely important to your success as a luxury real estate marketing professional. Although this may not apply to all of your clients or to all luxury real estate markets, the qu...