Luxury Real Estate Marketing: Love and Marketing Ingenuity
Monday, February 14
The Chinese have their version of Valentine’s Day in August (August 6th, 2011) known as Qi Qiao Jie. Kentucky Fried Chicken has introduced February 14th as an additional day to celebrate Love. In 1999, a KFC franchisee in Hong Kong bought the rights for a Portuguese...
Is it Time to Refresh Your Brand? Part 2
Thursday, February 10
Tiffany Clock in New York photo by Affagundes In Part1, we asked: "Is It Time to Refresh Your Brand?" Here are five questions that will help you evaluate if it is time to refresh your brand as a luxury real estate marketing professional. If you answer no to any of these questions the time to...
Is it Time to Refresh Your Brand? Part 1
Thursday, February 10
When is it time to refresh your brand? You definitely should re-think and refresh your branding at least every seven years. This applies to luxury real estate marketing agents and brokerage companies as well. Brands need to e...
Luxury Real Estate Marketing: How Do You Define Quality?
Tuesday, February 08
Superlative luxury real estate marketing requires an understanding of what constitutes quality not only n home construction, architecture, design and furnishings, but also the finer things in life in general. We have been...
Luxury Real Estate Marketing: What Is the Secret Ingredient?
Tuesday, February 08
Recently, we received this email from an agent: " What would you say is the secret ingredient to succeeding in the luxury real estate arena?" Here is our answer: The secret ingredient is impeccable communication skills, a...
Luxury Real Estate Web Design: 3 Ways to Create a “Sticky†Website
Thursday, February 03
Rodeo Drive, Beverly Hills Q: We are often asked," In luxury real estate web design, how do you create a "sticky" website? A: Think of your website as a fine luxury goods retail store on Rodeo Drive in Beverly Hills, where mill...