It allows my to blast all my buyers via RVM, Text, Email...and also automate some touch points with them.

'touch points' vs. speaking directly to the people in the know (or in charge...) is mostly wishful thinking, particularly when BIG money and/ or clarifications, or timing, is involved.

I have actually been using facebook ads to bring seller and buyer leads and it has honestly been alot more effective than using any other software such as CL scrapper or cold calling/emailing because you do not have to touch the ads at all, and all the leads that come in that do not initially convert, they go to a 14 touch point follow up sequence and I am able to also re-target them directly on facebook.

I was thinking about doing exactly what you mentioned but I wasn't sure how many touch points and what info to include. 

However, I would imagine that it is very similar, just with a few additional touch points (with the housing authority) and pieces of paperwork... however, I would defer to someone who has been hands on in the process.Based on those numbers and assuming you considered the things that @Kelly Page mentioned, it seems like the right move.

This growth should be with a real estate knowledgeable professional and should be guided by touch points through the year and your career, not by a 30 min sales pitch on the phone.Best of luck and i know you’ll end up with the right choice for yourself!

As I’ve shifted to Mobile Home Parks for my new purchases we try and do the same thing, cut down on un-needed touch points with the residents, to increase efficiency through technology.

If we can have our handyman take photos of repairs without sending an inspector for another touch point, great.Streamline, optimize, then outsource.

Would love to hear of your process/strategy around these mailings and touch points.

Larger operators will get dozens of reviews per month and many more touchpoints in direct communications.Do any of y'all use a vendor, team member, or software to analyze these interactions for insights into areas of opportunity to improve guest experience?