Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.

A lot of people get stuck trying to learn everything before acting, but the basics repeat themselves across markets.

You are basically just buying potential and what you choose to do with the land is somewhat up to you.

That worked out ok but it was a condo/townhome where I basically had to cover appliances only and the rent was $3,200/months so I did placement only.  

Most of us assume any deal package is padded so we end up rebuilding the whole thing anyway, and the real cost is the time and mental bandwidth.That is basically what Investor Edge Concierge does.

It would be a Wordpress site due to the easy to use nature and all the great plug-in's and widgets available.Regarding SEO, there are some basic products that help but SEO has gotten so complex over the years, you really need to hire a SEO company to set it all up a make it worthwhile.The cost could be exorbitant so it might not be worth the effort.

The problem seems to be lack of communication between the loan originators (salespeople basically) and the underwriters.

If you've not flipped before, start with a simple, basic, cosmetic flip, then progressively get more complex with it before finally moving to basic ground up.

Did you confirm the 2% annual management fee is deducted from principle prior to principle being returned? 

You can buy one on Amazon and pay someone to install.Or maybe a basic window unit would suffice for such a small place....?