3 Reasons For Why You Should Brand Your Rental Business
What defines you as a landlord and sets you apart from the competition? If you struggle to answer this question, you should consider branding. Establishing a brand can be a…
Real Estate Marketing
Investors at every level understand the importance of real estate marketing. From finding deals, to sourcing tenants, to raising money, investors are always seeking new connections and profitable relationships. In this section of the BiggerPockets Blog, seasoned marketers share their tips and tricks for getting great deals in front of the right people cost effectively. These articles and guides can save you time and money in promoting yourself and your real estate business. If you have more specific questions or want critique from seasoned marketers, you might also join the discussion in our Real Estate Investor Marketing Forum. Post your question and watch as investors from around the country provide you with excellent strategic advice.
27 Ways to Build a Lead Generation Funnel to Consistently Find & Close Deals
When starting out in the real estate business, finding real estate leads can seem like a daunting task. However, it doesn’t need to be as hard as you think! Once…
10 Steps to Kickstart a Winning Direct Mail Campaign
By following this 10-step process and continually testing and tweaking different aspects about your direct mail campaign, you’ll be able to maximize your return, attract new leads, and grow your…
Driving for Dollars: 5 Tips to Easily Find Off-Market Distressed Properties
Getting in your car and driving is one of the quickest ways to identify lucrative real estate opportunities. Learn how to "drive for dollars" here.
How Blogging Can Help Grow Your Realtor Business
Many Realtors overlook blogs as a viable option to garner exposure and potential leads. If you’re not blogging, it's time to start.
Why Live Video Is the Quickest Path To Authentic Marketing
If you want to raise money for your deals and market yourself effectively, you'll need to try something new and tell people who you are.
Crowdfunding Tips: How To Use Your Blog To Attract Investors
By expanding their digital footprint through content marketing, real estate sponsors can effectively communicate with prospective partners and build the networks they need.
How Self-Awareness Can Lead You To Syndication Success
While digital marketing in real estate syndication may not be as romantic as a Greek epic, the importance of self-awareness lives on.
The Most Effective Way to Build a Strong Online Presence (& Why It’s Key for Growing Your Business)
There are only 24 hours in a day. The pressure to become more efficient is present in essentially every component of life—including the world of real estate investing. Here's how…
Storyselling: How To Captivate Customers & Close More Sales (Without Being Pushy)
When looking for real estate investors, your prospects aren’t necessarily looking to buy a product—what you sell them on is a story.
The Marketing Tactic Your Real Estate Business Needs to Succeed
Content marketing is one of the best tools for finding prospects, strengthening relationships, and closing more deals in real estate. But too often, business owners invest in creating content that…
The Key to Selling? Fewer Sales Pitches
Want to know the best practices for crowdfunding your deals? Don't just sell, sell, sell. You have to build an authentic presence.
How to Take Amazing, Professional-Looking Photos of Your Rental (Even With an iPhone)
The second prospective tenants see dull photos of your rental, they'll click out of the listing. The good news is, you can take awesome pictures yourself.
