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Real Estate Marketing

Investors at every level understand the importance of real estate marketing. From finding deals, to sourcing tenants, to raising money, investors are always seeking new connections and profitable relationships. In this section of the BiggerPockets Blog, seasoned marketers share their tips and tricks for getting great deals in front of the right people cost effectively. These articles and guides can save you time and money in promoting yourself and your real estate business. If you have more specific questions or want critique from seasoned marketers, you might also join the discussion in our Real Estate Investor Marketing Forum. Post your question and watch as investors from around the country provide you with excellent strategic advice.

Feb 28, 2023Mar 23, 2023 Anthony Greer

A Guide To Land Trust Affiliate Marketing

You’re not alone if you’re unfamiliar with land trust affiliate marketing. However, it is quickly becoming a popular real estate marketing strategy—and can be a highly effective one at that! …

Aug 03, 2022Mar 17, 2023 Remen Okoruwa

3 Reasons For Why You Should Brand Your Rental Business

What defines you as a landlord and sets you apart from the competition? If you struggle to answer this question, you should consider branding. Establishing a brand can be a…

Aug 03, 2021Sep 26, 2022 Whitney Hutten

27 Ways to Build a Lead Generation Funnel to Consistently Find & Close Deals

When starting out in the real estate business, finding real estate leads can seem like a daunting task. However, it doesn’t need to be as hard as you think! Once…

Jun 08, 2021May 06, 2022 Brandon Turner

10 Steps to Kickstart a Winning Direct Mail Campaign

By following this 10-step process and continually testing and tweaking different aspects about your direct mail campaign, you’ll be able to maximize your return, attract new leads, and grow your…

Apr 26, 2021May 06, 2022 Chris Feltus

Driving for Dollars: 5 Tips to Easily Find Off-Market Distressed Properties

Getting in your car and driving is one of the quickest ways to identify lucrative real estate opportunities. Learn how to "drive for dollars" here.

Feb 04, 2021May 06, 2022 Kyle Spearin

How Blogging Can Help Grow Your Realtor Business

Many Realtors overlook blogs as a viable option to garner exposure and potential leads. If you’re not blogging, it's time to start.

Jan 26, 2021Mar 16, 2021 Adam Gower

Why Live Video Is the Quickest Path To Authentic Marketing

If you want to raise money for your deals and market yourself effectively, you'll need to try something new and tell people who you are.

Jan 05, 2021Mar 17, 2021 Adam Gower

Crowdfunding Tips: How To Use Your Blog To Attract Investors

By expanding their digital footprint through content marketing, real estate sponsors can effectively communicate with prospective partners and build the networks they need.

Dec 22, 2020Mar 16, 2021 Adam Gower

How Self-Awareness Can Lead You To Syndication Success

While digital marketing in real estate syndication may not be as romantic as a Greek epic, the importance of self-awareness lives on.

Dec 08, 2020Aug 26, 2021 Adam Gower

The Most Effective Way to Build a Strong Online Presence (& Why It’s Key for Growing Your Business)

There are only 24 hours in a day. The pressure to become more efficient is present in essentially every component of life—including the world of real estate investing. Here's how…

Nov 17, 2020Mar 16, 2021 Adam Gower

Storyselling: How To Captivate Customers & Close More Sales (Without Being Pushy)

When looking for real estate investors, your prospects aren’t necessarily looking to buy a product—what you sell them on is a story.

Nov 10, 2020May 03, 2021 Adam Gower

The Marketing Tactic Your Real Estate Business Needs to Succeed

Content marketing is one of the best tools for finding prospects, strengthening relationships, and closing more deals in real estate. But too often, business owners invest in creating content that…

Nov 03, 2020Mar 16, 2021 Adam Gower

The Key to Selling? Fewer Sales Pitches

Want to know the best practices for crowdfunding your deals? Don't just sell, sell, sell. You have to build an authentic presence.