@Billy Knox Maybe my mind is wired a bit different but I got the sense you were looking for information based replies vs the avalanche of opinion and emotion based replies I am seeing here.
- The first and largest reason in volume for utilizing an agent is the simple obvious which is most people can-not navigate the process. There is a entire component of marketing or searching out a property and while many can bodger there way through, most can not do it on a proficient level. Than contracts, most are clueless as to what contracts to use, when, how etc. and don't have the ability to figure it out. It's capability, the exact same argument for a person working on there auto vs going to an auto shop. Now some can do all this, want to learn it, navigate it, but I find way too often they have these over-pressed ideas how everyone should do it there way. Often it's more showing the chip on there shoulder vs anything else.
- Proficiency. Look, your smart, you laid out how you can sort your way through all these things and put together the pieces to get things done. And with all that your still only as much as 5% proficient as myself. Your doing it what, 1, 2, 3 times ever? I have done it hundreds. There is much to be said of experience, such as knowledge of all the un-said and un-written facets, knowing hang-ups, things to do to mitigate ___ etc.. Best way I can think to explain this is the person who has landed on a flat-top a couple times vs the one who's done it 147 times.
- Network. So let's say your going to list your own home for sale, how do you market it? To who? I hear this often of "oh, you just put it on the internet and that's it done" Lol, yeah that's a great way to leave $ on the table which is by the #'s not only enough to pay agent fee's 100% but also additional profits the seller is also missing out on, AND having to do all the work and risk of things. This is all I do, I know the mortgage brokers by first name, when i start a listing I already know exactly who my ideal buyer that's going to pay the most is, AND I have an idea of who they may be getting financing via. For example FHA. So I direct market to the brokers, the gate-keepers. Sure, you Mr No-name could try but, how are you going to know who to reach out to? Network directly results in $$$$'s. I KNOW who to connect with on any 1 certain action.
- Volume. Since this is all I do, all day every day, I am simply "in-it" in a level far beyond any novice trying to putter there way through. I have access into a volume of on-market and OFF-market actions the novice does not. I see things coming in advance that nobody does. And with this I also have a pulse of market novices do not, I know inner workings of local gov. novices do not, I know the un-posted details. I speak with various officials, financing pro's, property owners, all the various around R.E. and know the "water-cooler" knowledge which reality is, that's the first to know.
- Dissemination. Good example, when Saint Paul was starting the process of rolling out the strictest rent controls in U.S., I knew exactly what it would all mean. I had insight to the process and knew it was going to be a mess day 1 that's not workable, I knew it would be a train wreck of changes, and I knew market reaction. I was able to position my clients for the shift, before the shift happened. Novices are at the whims of REACTION vs proactive measure.
- Negotiation. Sure, you can find an attorney to do negotiations, and you can also dance to elevator music at a wedding. There getting a fee, hourly, what's there dog in the fight? Yup, just slogging through he process because either way, there paid, whatever. That's a solid game-plan for "good enough". Me, I eat what I kill! On the buy, I'm a freaking assassin! Enough is never enough, every time I am out to get "the deal", and I am brawling it out to destroy that selling agent and to take EVERYTHING. There is no such thing as enough, I press and press, every bit I get I go for more. because again I eat what I kill, I have a dog in this fight. My reputation hinges on it, and with that my income. Not to mention I am a possessed freak obsessed with the hunt, that's why i do what i do. And when listing it's same in reverse. Market value is $300k, ok, how do I get $400k and make it stick? I am making a pit fight and inspiring buyers to slit throats and brawl it out, throwing ridiculous $ at things. Yes, it's psychopathic, absolutely 100%! And my clients love it, because I am there psychopath. No, no hourly "good enough" can compare, I know because I have faced off with them and man-alive I LOVE facing off with them because it's just a big green-light for me to take em to the cleaners. yeah, that's the truth of it. I know there "good enough" and looking at billable hours AND all i gotta do is make it "easy" for them and they will "sell the farm". Again, I don't care about that other-side, I don't, I am there to conquer.
Now, is every agent "worth it", oh HELL NO! The entire reason this whole debate exists is because of all the novice dog-sh#t agents out there. That's also the reality, arguably 50% of agents are just worthless garbage. And another 30% of agents are "ok", they can get things done but very "meah" results. But the 20%..... were freakin rock-stars! Good luck trying to compare with our results. yes, we walk on water, because we do things others scratch there head and say "how'd you do that?" and for us it's just a Tuesday. Oh, covid moratorium, no thanks, f-that, i'm not doing big default rates, and we do it, LEGALLY. I had 98% rent collections through moratorium. $300k cma on home, nah screw that, let's get $350k, and I do it, and it closes!. I took a property that 2 different agent teams tried selling for a year, that did price reduction down sub $100k, and I sold it in 60 days for quadruple the price others couldn't get it done.
Problem is, in every argument of agent or self-done, nobody factors the 20% of agents, like myself, who are LEGIT Pro's. It's like comparing a person working on there own car to a NASCAR crew, no there is 0 comparison and it should be OBVIOUS. No amount of YT or self-work books can get anyone to our level. You'd have to work in it FT, for years, DECADES and be an obsessed, driven, Alpha, self-competing R.E. psychopath on top of it all, because WE ARE. And our results show it.