The Books Will Make or Break Your Real Estate Business
I can’t go a week without seeing an investor complaining about property managers, repair costs, leasing fees, late rent, or tenant screening.
But you know what almost none of them talk about?
The books.
And honestly, good books might be the biggest reason to hire a property management company.
You should know where every dollar came from.
And you should know where every dollar went.
You should be able to open your books anytime and see if you're making money or losing it.
Sounds simple, right? But a lot of investors still can't answer that question.
Talk to a lawyer, CPA, or lender who works with investors, and they’ll tell you the same thing: bad books are kryptonite to an investor.
If you ask me what causes investors the most trouble, I'd say bad books.
Not vacancies/Not repairs/Not tenants.
Bad books.
Most investors don’t file their taxes late because they’re lazy. Many file late, or don’t file at all because their books are a mess.
And when the books are wrong, they may pay too much in taxes, miss deductions, overlook expenses, and make decisions without the full picture.
But bad books aren’t just an accounting problem.
They're a business problem.
Good books do a lot more than help you file taxes.
They help you decide whether to buy another property, refinance, raise the rent, renovate, sell, hold, or even replace your property manager.
Good books don't just track the money.
They drive decisions.
That’s why I believe accurate books are one of the biggest things a property manager should provide.
Think about it.
A good property manager keeps track of the day-to-day money in your rental business.
They track the money that comes in/ track the money that goes out/ make sure each expense goes in the right place.
They keep a clear record of what happened.
So, when you look at your numbers, you can see what’s really going on with your investment.
In fact, that’s one of the main reasons our property management clients love working with us.
The problem is, not every property manager does that well.
If you're paying for property management and the books are still wrong, you're missing one of the biggest things you're paying for.
You can name plenty of reasons not to use a professional property manager.
But if the books are wrong, how do you really know if anything else is working?
If you don't know your numbers, you don't know your business.
And sooner or later, bad books will cost you a lot more than the management fee.
Most investors think they’re only in the real estate business.
Whether they realize it or not, every investor is also in the record-keeping business.
Because better books lead to better decisions.
This isn't just an accounting issue.
Because if you don’t know your numbers, you don’t know your real estate business.