FortuneBuilders? OR FortuneTakers??

FortuneBuilders? OR FortuneTakers??

logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes

[Note: This post was originally a reply to an OP from Columbus, OH talking about having been "Accepted" into the mastery program. I felt it needed to be disseminated wider than that so others can decide for themselves.]

I just returned this morning after blowing off the 2nd and 3rd day of their 3-day pep rally/sales pitch in Louisville, KY for which I originally paid $197. The entire session was a sales technique designed to get you accustomed to saying "Yes" so that when they set the hook, you will say "yes" again without much thought. They will have overcome all your objections, no different than the sales technique taught to all car salesmen.

The price quoted to me by Cassie, one of the assistants, was $30-50k for the *er-hmm* "mastery program" where "not everyone is accepted" (unless the mark is able to raise their credit card credit limit or have cash in the amount FB wants to suck out of your pocket, which they overcome the objection to by saying you'll recoup that amount in your first one or two deals. Why they think it's ok for me to turn over the profit from my first couple of deals to them is beyond my comprehension.)

There's an immediate tip-off about their sole purpose when you fill out the application. On it, they ask for your current income and credit card combined limit. They want to know just how much they can push you for to enter the program. I burned mine after I gave it a little thought. Then, got my refund for the 3-day sales pitch.

By the way, they also have you tell why you want to get into their mastery program and a few other questions. This is to determine your level of desperation and how far they can get you to push your credit limit.

During the 3-day, they consistently talk about their "back office", something they also did in the brochure they gave me prior to going. This is their term for the database system they've developed "costing MILLIONS of dollars" that you can only get access to by going through their mastery program. What they don't tell you is the system can't access the MLS without you or a partner being a real estate agent and that's a pretty key requirement to making any successful use of the deal seeker portion of their system. Why they paid "MILLIONS of dollars" to have this back office system developed is beyond me. I worked mainframe computing systems for 20 years and I know they showed an intense lack of business acumen if they paid that kind of money for something they could have done for a few thousand bucks. DB programmers and the hardware and software to support the system don't cost that much. You could build one yourself on a PC in your home office with many user-friendly programs at home, even using Excel if you don't want a terribly complicated relational database. What their database keeps track of is buyer and seller contacts as well as properties they've located. I am assuming they also keep track of the various contractors they use and expenses associated with each project, but I didn't hear that said.

There's a disclaimer put on their printed materials saying they're not guaranteeing your results will be like any of the highlighted students or their own success. This is to be expected from any financial education program. There's also a disclaimer that they are not qualified tax accountants or financial planners. While this is also to be expected, it becomes obvious why they make this particular disclaimer when you're in Day 1 of the 3-day. In it, you will hear the following: use your Roth 401(k) money to make the earnest money deposit and then put all the profit from the deal back into your Roth TAX-FREE. Admittedly, I have not consulted a tax accountant on the verity of this statement, but I find it more than extremely difficult to believe it's so. But, I WILL ask a tax accountant if it's true. IF it were so, that would account for Trump's ability to attain whatever real success he's had in REI (not counting driving an entire city into bankruptcy.) [IMO, his only real success is to get us to believe he's a billionaire. But, enough politics.]

My advice to anyone who is considering FortuneBuilders is to run... run FAR away as fast as you can. Nearly everything they're offering, including mentoring, can be gotten either for free or for a small share of your profits while you're gaining understanding through real hands-on deal making. What they're selling is a get-rich-quick scheme. The examples they give you aren't impossible, but what they don't tell you is that most of their success came in the years 2009-2013 when distressed properties were practically a dime a dozen and spread far and wide. In today's seller's market, those deals are not so easy to find. That's not to say they can't be found in residential and commercial real estate, but you are going to work your tush off to find them unless you simply get lucky. Getting yourself set up in business and marketing it isn't a simple walk in the park. Getting your business in front of eyeballs isn't simple, either, and mailing lists aren't exactly cheap, whether that's for email or snail mail.

They did give me one idea that could prove helpful during the sales pitch, which is to use postcards in your direct mailing. If you send email, it will likely go into junk mail and be trashed without ever viewing it. If you use snail mail in envelopes, even handwritten, it's likely to go into the trash without the receiver ever seeing what you're offering. But, if it's on a postcard, they'll see what you offer without having to open it. ;) The same could be said for billboards, but the expense there could be prohibitive, at least at first. (We've all seen the "We buy ugly houses" billboards, a company that sold for over a billion dollars, by the way.) I suppose you could also send addressed flyers, folded to envelope size, but you'd have to be sure some of your information was printed on the outside fold.

Anyhow, that's my experience with FB. BUYER BEWARE. Check the forum here for tons more information (read: WARNINGS) on FortuneTakers *heh heh*.

Additional note: They showed an interview with Warren Buffett in which he stated he would get mortgages on every residential property he could get his hands on if he was starting from scratch today. Note... mortgages, not paying cash out of pocket. THE man himself says use OPM in your deals. That's worth taking note of.

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Jim KennedyPro Member
Accountant · Cherry Hill, NJ · Member since 2016 · 173 posts · 201 votes
9y

Bravo on the scathing exposee. I am an investor for 12 years and also a CPA. I have done work for hundreds of r/e investors and I say that because I repeatedly see people pay 30,40,50,60 thousand for training. I know an investor who was proud that he spent over $100,000 on his education. I am not impressed. I built my real estate properties (a line of residential and commercial in two NJ counties, and for a while in Texas) based on the experience, strength and lessons from SJREIA investors, and my own trial and error mistakes. I have never paid The Big Bucks. In 12 years, I have spent less than $7,000, and 95% of that are my dues as a vendor member or to the REIA for the right to sponsor a meeting. Your exposee is great. And FB tax returns leave something to be desired, as well based on the half dozen Ive seen.

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  • New to Real Estate · Phoenix, AZ · Member since 2016 · 12 posts · 8 votes
    9y
    Dude the program is between 30-50k if you're telling people to be spooked on the education they receive from those price points, you are doing something wrong. I think the tuition costs are very undervalued for what I've taken away from the program. Do the research and everyone can make their own decision..... mine was to surround myself with people who are extremely successful
  • logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes
    9y

    I am telling them the very same information is available for nearly nothing and it's not necessary to plunk down that kind of money for practically no reason. The people at FB will tell you it's because I am not willing to work hard enough to be a success. Who do you think is going to work harder to gain the knowledge? Me? or their "students"?

    I am giving the people information they can use to decide for themselves with. What they do with it is up to them. Suppressing information through criticism is called fascism.

    You made the decision to give them your first, or first and second, deal's profits. That's fine. I'll keep mine, even if it means having to do a little more work to get the same information.

    And yes, they've been successful, or I assume so, anyhow, but... when did they experience their greatest successes? Yes, it's much easier to have greater success once you've made the money, but they entered REI when anyone who wanted to and had access to OPM could get in and make a fortune with very little work. Someone who can shoot fish in a barrel can take lots of fish home, but would his wife be as impressed if she knew he'd shot them in a barrel?

    Keep us posted with how much success you have experienced, BUT... consider whether it was really due to their training or was it simply due to your own gumption.

    What stops most people from taking a risk like REI is all the naysayers in their lives. Taking charge of your own destiny means taking responsibility for the success or failure and that's scary, but being a coward is easy. Taking the label of fool isn't easy, either, from those who tell you not to go for it. Success is the best revenge.

    Taking the easy road FB gives requires little work, but also may not give you any more success than you'd have if you sought out the information you need on your own. You'll never know because once you go down that path, every success you experience is too easy to attribute to the training. And, if you listen to the "gurus" at FB, if you didn't succeed, the blame is all yours, rather than a failure of the training.

    You should read this:

    http://frugalvagabond.com/2015/10/26/undercover-than-merrills-fortune-builders/

  • logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes
    9y

    By the way, we were asked to bring a food contribution to the 2nd day's meeting that would be donated to a local charity. Now, I am certainly in favor of charity donations, but the skeptic in me wonders at their true motivation, and in fact, wonders if the folks at FB don't get a tax break for the value of that donation. I know they do this at every 3-day across the country. Such donation tax breaks could add up to a great deal of money.

    Just my skeptical mind at work.

  • Jim KennedyPro Member
    Accountant · Cherry Hill, NJ · Member since 2016 · 173 posts · 201 votes
    9y

    Bravo on the scathing exposee. I am an investor for 12 years and also a CPA. I have done work for hundreds of r/e investors and I say that because I repeatedly see people pay 30,40,50,60 thousand for training. I know an investor who was proud that he spent over $100,000 on his education. I am not impressed. I built my real estate properties (a line of residential and commercial in two NJ counties, and for a while in Texas) based on the experience, strength and lessons from SJREIA investors, and my own trial and error mistakes. I have never paid The Big Bucks. In 12 years, I have spent less than $7,000, and 95% of that are my dues as a vendor member or to the REIA for the right to sponsor a meeting. Your exposee is great. And FB tax returns leave something to be desired, as well based on the half dozen Ive seen.

  • logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes
    9y

    Thanks, Jim. I am fortunate to have experience in many different job paths (though perhaps unfortunately since that has kept me from the success I seek until now), several of which involved sales and sales training that attended that profession. I recognized in the first day their technique and it turned me off.

    As I become successful, I ==>will<== branch off a philanthropic organization. I won't give to the normal charities I see others frequently giving to. Instead, I'll choose them based on the good I can see them doing for myself. But, to give FB the credit, and tax credit? I won't do it, just the same as I won't give them money for freely available information.

  • Investor · Riverside, CA · Member since 2011 · 2k+ posts · 3k+ votes
    9y

    Accepted - that is the best marketing pitch ever. Just makes one feel all good about handing over that 5 figures of capital. Right up there with "Apply." So hilarious that people actually think they need to apply to get in. Let me tell you what the qualification is for any mentoring program; Does applicant have enough cash/credit to pay the fee? If the answer is "Yes," Congrats! You're in!!! Just look around the room at the next meeting. You know some of those people should have stayed home.

    As for writing off something you got for free; that ain't how that works. If you give me a can of beans and I donate it, I can't write off the cost of the can of beans... unless I declare its value as income to me. So, it's a wash on paper. What it does is makes them look great to the communities they... prey upon... Hmm. What is it called when a big fish eats a school of smaller fish? Yeah, I guess prey is an appropriate word.

  • logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes
    9y

    Aaron, not only do they have you fill out an application, but then say you have to be INTERVIEWED to be accepted. Of course, that "interview" is to find out, as I said before, how desperate you are and to find out the price point they can suck you in at and convince you to get your credit limit raised on your card(s) to pay for it.

    I did look around the room in the day 1 meeting, and you're right in a way.... My thoughts are ALL of them should have stayed home and saved their $197. I saw plenty of folks in there that the money they paid for that sales pitch was more than they could afford. Part of me wants to go back to the hotel today and wait for them to go on break and talk some sense to those who have been suckered, but for most who got talked into the deal, it's because they are past the point of hearing a reasonable argument against it now. Being part of a group, being accepted, is a strong draw. It tells them they're not alone and reinforces the belief that they've done the right thing. Then, they say they feel sorry for those who didn't take the "opportunity" they were being "GIVEN". LOL

  • Investor · Manasquan, NJ · Member since 2011 · 17 posts · 4 votes
    9y

    Jody, thanks for the post. I don't know FB at all but I do know that many folks need to take a serious reflective pause and think before being a cash paying CONSUMER of "training" / "opportunities". There are many ways of entering REI biz without a cash outlay and there are an equal number posts on BP that give great ideas on how to do that. If one intends to be in the REI biz then they need to do the hard work of educating themselves so they can ultimately assess where their unique talents best fit into this industry. In short, I don't think you can buy your way into this game unless you want to passively invest. Thanks again for the detail on what you experienced its helpful! Wishing you much success!

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    9y

    This business is an extension of mlm sales techniques carried out by Utah back offices. And those people are very good at what they go.  It's the same people who cordon ate events for motivational speakers etc.  it's the seminar bizz.    

  • Rental Property Investor · The Woodlands, TX · Member since 2014 · 345 posts · 288 votes
    9y

    @Jody Sims

    I am amazed ... literally blown away at the number of people who spend tens of thousands of dollars - even hundreds of thousands of dollars over a period of years to have someone show them the secret path to real estate success (which doesn't exist) - it seems that there are a large percentage of potential investors who are terrified of taking the first step to begin investing without having someone hold their hand - and there are plenty of groups who will happily hold those hands if you write a large check!!!  @Austin Willman of course believes that his "investment in education" was a wise expenditure ... In my former career, I interviewed many highly educated people  - doctors, attorneys, judges, engineers, etc who were taken to the cleaners by scam artists - yet they refused to believe that the "investment" wouldn't pay off - they couldn't bring themselves to believe that they just flushed a fortune down the toilet - The fees associated with the "Mastery" program or any other GURU course is nothing more than flushing money down the drain - All of the information provided is readily available for free in many formats - what the student "investors" are paying for is someone to hold their hand while they jump in the pool - someone to make them feel like they have an edge that then gives them the confidence  to take that scary first step - to answer your question .... definitely Fortune Takers

  • Rental Property Investor · The Woodlands, TX · Member since 2014 · 345 posts · 288 votes
    9y

    @Austin Willman

    Surrounding yourself with successful people is a very wise thing - Paying "$30,000-$50,000" for the honor of spending time with those people - Not very wise!!

  • Louisville, KY · Member since 2016 · 1 post · 6 votes
    9y

    I signed up for FB and bigger pockets on the same day, clearly bigger pockets is the way to go lol I'm at the same 3 day convention and this a very accurate representation of what's going on. Thanks Jody!

  • Investor · Mitchell, SD · Member since 2016 · 86 posts · 21 votes
    9y

    I was at a Fortune Builders seminar last December, I attended with two other people, my brother and a friend.  We were all part of the save MLM program and we looking to find additional income sources.  We stayed all three days and we were actually planning on finding a way to pay for the Mastery program. All three of us were recent college graduates and while we did recognize the hype for what it was we were thinking that purchasing the management system would have been very similar to the MLM we were in. Fortunately I decided to get a second opinion on the "investment" from people with a successful business un related to real estate and from someone that has a handfull of investment properties.  Both of them said I'd you want to have a real estate business put the money towards your first property and find another way to learn.  Which is how I found BP.  I do have two things to thank Fortune Builders for: sparking my interest in real estate, getting me to say the goal of purchasing my first property with in a year.  I am currently renovating my first duplex that my partner's (not the ones I went to the seminar with) and I closed on in October.  

  • Rental Property Investor · Rockford, IL · Member since 2014 · 4k+ posts · 2k+ votes
    9y

    @Jody Sims,

    Since you posted this under "Starting out", let me add this caveat:

    FB is *NOT* for beginners! It's intended for active investors who already have a going business and want to expand into a more active business model. It was actually touted as a "franchise" at the 3-day event I attended.

    Those with some success behind them MAY find it useful in that regard.

    Beginners with limited funds will find it financially ruinous, in all probability, though there are always exceptions.

    Yes - I've done their 3-day "drink from the fire hose" upsell. I did not elect to participate in their "Mastery" program for $47K.

    They have no local investor communities of their own - you're left with the local REIAs and whatever support you can get from fellow local investors. The probability of finding other FB-ers locally is quite low due to the expense. FB's telephone support is not likely to connect you to someone doing deals in your area.

    You're required to travel to their "training" (rah-rah) events and pay your own accommodations and travel expenses on top of the cost of the event, which is substantial.

    For what it's worth ...

  • Rental Property Investor · The Woodlands, TX · Member since 2014 · 345 posts · 288 votes
    9y

    @Kaleb Carsten

    Congratulations on doing it yourself! I will say that the one benefit of the GURU programs is to motivate you to take action - 

  • Anthony GaydenPro Member
    Rental Property Investor · Omaha, NE · Member since 2014 · 2k+ posts · 3k+ votes
    9y

    My personal thought for someone interested in real estate looking for an education and access to very useful databases is to become a realtor.

    For those not interested in that route, I can't figure out why they would spend $30,000+ on education when they could literally finance an actual investment with that sort of money.

  • Investor · West Los Angeles, CA · Member since 2014 · 230 posts · 239 votes
    9y

    @Jody Sims

    I met a former teacher from a similar program.  The guy was a top salesman and was paid a lot of money to teach the real estate seminar.  His whole goal was to upsell the students to the pay for the next more expensive course.   The success rate for the students was about 3% which means 97% of the students failed.  I asked him how was it that so few students made it and he replied the ones that find success are incredibly motivated and would succeed regardless of any classes because nothing would get in their way. 

    The guy owned no real estate personally but was pretty well off.  As I said earlier He was an incredible salesman and made his fortune in sales.  In fact he was paid so much money that he lived in Los Angeles but the classes were held in Denver.  So he would work in Denver during the week and spend his weekends home in la.  

  • logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes
    9y

    I have to say, I did have a bit of fun at the sales pitch. We all got into groups of 4-5 people and talked about what our worst boss ever. Then after a couple of minutes, the host stopped us and said to choose a spokesperson from our group, all of whom were asked to stand up, then he picked 3 from those who were standing and we were given microphones. We were to tell our name and then follow it with a "Wha's up??" and talk about our worst boss. Sounded to me like the beginning of an AA meeting, so when it was my turn, I sheepishly said "Hello... my name is Jody and I'm a drug addict." Everyone cracked up.

    Later, Steve, the host, said it was pretty funny but I wasn't supposed to be funnier than the host.

    LOL

  • New to Real Estate · Phoenix, AZ · Member since 2016 · 12 posts · 8 votes
    9y
    I'm glad so many people are taking an interest in the topic of options for REI education! In my situation I was blessed to have had funds available to me literally from a freak accident. I agree that one could find the information given through the program for cheap elsewhere, but many would find it takes an incredible amount of time and experience learning things the hard way. The key is exposure! I'm obsessed with the BP community and refuse to limit the amount of knowledge I can expose myself to, so everyone's comments on this topic are very helpful. I'll keep y'all updated on my progression in the program, since it looks like I'm the only one in this thread who has gone this route.
  • New to Real Estate · Minneapolis, MN · Member since 2016 · 21 posts · 5 votes
    9y

    @Anthony Gayden You're absolutely right. If I had that type of money I wouldn't need FB. 

  • Barrington, IL · Member since 2010 · 204 posts · 54 votes
    9y
    TAKERS.... period!
  • Multifamily Syndicator · Houston, TX · Member since 2016 · 1k+ posts · 2k+ votes
    9y
    Jody Sims Anyone who pays 50k for course should seriously consider the foray into the real estate investing.
  • logistics · Lexington, KY · Member since 2015 · 33 posts · 30 votes
    9y

    Austin, you decided to take part in the FB way. I decided not to. In the final analysis, there's only one thing that makes any difference whatsoever: achieving success. I wish you success, and myself, too. I think I will be holding off and studying the market in my region, learning price points, how long it takes to move properties in given neighborhoods, etc... By the time people are getting the idea to move into a new place, I'll be ready with a couple of houses and hopefully my work will pay off.

    [Edit: Seems there's always time for regret, but it's better to cherish the lessons learned and turn the regrets loose.]

  • Pensacola, FL · Member since 2016 · 50 posts · 51 votes
    9y
    Originally posted by @Ola Dantis:

    Jody Sims Anyone who pays 50k for course should seriously consider the foray into the real estate investing.

     In my market, that $50,000 will get you nearly two buy-and-holds...

  • Wholesaler · Clovis, CA · Member since 2011 · 31 posts · 39 votes
    9y

    I first purchased a book for $19.95 from a TV Guru. I started getting calls to upgrade to a $7,000 course, I told the caller I didn't have that much money, He asks, do you have credit cards? I said yea, but isn't all the info I need in the book I purchased? He said yes it is. I quickly hung up.

    Since then I've purchased many books and also several courses and have spent a small fortune on them. However, I've done a lot of deals and made a ton of money. But, the books and courses I buy now are on improving my mindset and attitude and salesmanship and motivation and learning about body language etc.

    Learning how to do real estate deals is only 10% of the real knowledge you need.

    My advice to newbies is to take action. Don't screw around with getting an LLC and a second phone line and fixing up your office and learning everything you can.

    Get out there and make a mess of things, I learned quick. The main reason I've been successful is,    I was desperate, I had to make it work and I didn't have time to waste. I stayed focused, I failed many times, I thought about giving up, but I couldn't. I had no other options, and I had a wife and kids that needed food and shelter. I'm far from being rich. But just a few years ago I was almost homeless with no car.

    Let's make some Money.....

    Rando

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