Making the Perfect Hire Each Time for your Wholesaling Company based on Psychology

Making the Perfect Hire Each Time for your Wholesaling Company based on Psychology

Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes

Let's get straight into it. I know wholesalers that have made hundreds of thousands of dollars in assignment fees, yet they are missing the important fundamentals of running a business. Most wholesalers are hustlers and grinders. While I respect this, there comes a point when you want to scale your company. Unfortunately, many wholesaling business owners learn how to run their businesses through trial and error. This is costly, time-consuming, and can easily dampen your spirits if you are constantly facing setbacks. I know we, as business owners are resilient but we all reach our boiling point.

What should your team look like?

I found this team buildout works for most wholesalers: An operations manager that is the second-in-command to the owner, who is responsible for supervising all other team members, a lead manager who follows up with all of your cold leads, and two virtual assistants who solely cold call or text. This is a perfect stack for a solopreneur wholesaler as this team is very manageable and efficient. Every person has their place and carries their own load. It's also easy to manage this stack because of the hierarchy I have in place. You can easily scale to $50k a month or 3 deals consistently with this model.

Notice, I didn't say anything about hiring an acquisitions manager. This is one of the last positions you should hire out. When it comes to contracting properties, I found that nobody is going to take it as seriously as the business owner (you). So for the time being, your primary focus should be on contracting properties (acquisitions), transactions coordination, and delegating tasks to your operations manager.

Let's chat about how psychology plays into all of this

I've successfully placed long-lasting hires in my company and my investing partners' companies by utilizing the Meyers-Briggs framework. I have each candidate take the 16personalities.com test. There are certain personality types that are natural fits for certain roles. For instance, ENFJs make excellent cold callers. While ESTJs make great follow-up managers. The role I've been most impressed with using this framework is hiring is the Operations Manager. This is a critical role as this person is your "second-in-command". They'll need to be autonomous, be able to pick up on tasks quickly, and also able to supervise & train subordinates. Also, my ops managers are required to learn any tools quickly and develop processes around them. So you may be asking: "How do I train someone on all of this?" Well, I've found that the ISTJ personality type performs this role effortlessly. I typically only need to provide these types with guidance and they can do the rest. It is remarkable. I've seen this over a dozen times.

Making the right hire is so important to the success of your operation. It can make or break your business. I have horror stories of making the wrong hire. If I knew what I shared years ago, it would have saved me many headaches.


I hope you found this information useful and that you can utilize it to make your life better while having a smoother-running business. I just scratched the surface on this topic. Any feedback or questions are more than welcome.

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Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
3y
Quote from @Cornelius Garland:

@Jerryll Noorden Thank you. My true passion in this business is hiring psychology but I’ve found most people start nodding off 😴 every time I start talking about it lol 


 Cornelius,

I have experienced the EXACT same thing. It is not about "hiring" that makes people allergic, it is the psychology part.

I KNOW you have noticed I use a LOT of psychology, to verfi data.

The moment you talk about data, reasoning, psychology, people run.

I believe people are lazy (sorry to be blunt), they want shortcuts, they want easy things to just work, and they don't bother figuring out why it works or why it doesn't.

Keep pushing your theories forward. There are a select few that listen, and you are helping those tremendously.

You are not doing this for the masses. You are doing this for those select few people!

See this reply in the discussion

14 Replies

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  • Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
    3y

    You are awesome for sharing this man. You are just giving.  Love it.

  • Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes
    3y

    @Jerryll Noorden Thank you. My true passion in this business is hiring psychology but I’ve found most people start nodding off 😴 every time I start talking about it lol 

  • Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
    3y
    Quote from @Cornelius Garland:

    @Jerryll Noorden Thank you. My true passion in this business is hiring psychology but I’ve found most people start nodding off 😴 every time I start talking about it lol 


     Cornelius,

    I have experienced the EXACT same thing. It is not about "hiring" that makes people allergic, it is the psychology part.

    I KNOW you have noticed I use a LOT of psychology, to verfi data.

    The moment you talk about data, reasoning, psychology, people run.

    I believe people are lazy (sorry to be blunt), they want shortcuts, they want easy things to just work, and they don't bother figuring out why it works or why it doesn't.

    Keep pushing your theories forward. There are a select few that listen, and you are helping those tremendously.

    You are not doing this for the masses. You are doing this for those select few people!

  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    3y

    @Cornelius Garland

    Great post

    To add to this:

    We use Kolbe and culture index to get a deep dive into people

    7e investments53 Reviews
  • Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes
    3y

    @Chris Seveney Thanks, Chris.

    How much do you all use Kolbe and Culture Index to factor in a hiring decision? Admittedly, I haven't looked into those because I started getting into hiring psychology after I left corporate America, where these assessments are used frequently.

    Have you found them to be accurate in determining if a person will succeed in your company? I looked into DISC, but I found it to be too ambiguous to make hiring decisions. Looking forward to hearing your thoughts on this.

  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    3y
    Quote from @Cornelius Garland:

    @Chris Seveney Thanks, Chris.

    How much do you all use Kolbe and Culture Index to factor in a hiring decision? Admittedly, I haven't looked into those because I started getting into hiring psychology after I left corporate America, where these assessments are used frequently.

    Have you found them to be accurate in determining if a person will succeed in your company? I looked into DISC, but I found it to be too ambiguous to make hiring decisions. Looking forward to hearing your thoughts on this.


    I like culture index for hiring people, kolbe for current employees.

    Kolbe focuses on the “Doing” portion of the mind – How does one instinctively take action and problem solve. Identify their natural strengths. 

    Culture index focuses on cognitive skills and motivation, values, behaviors etc.

    C

    7e investments53 Reviews
  • Investor · Cincinnati/Fort Thomas, KY · Member since 2015 · 206 posts · 183 votes
    3y

    @Cornelius Garland

    I was just thinking I need to hire someone but they need to be good at the things I am not and how do I tell?

    Procter and Gamble used the same personality test, I think. I was a contractor there and the only one not with the same Myers Brigs profile when we took it at an offsite. ;-)

    Tell us more!

  • Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes
    3y
    Quote from @Sandra Morrison:

    @Cornelius Garland

    I was just thinking I need to hire someone but they need to be good at the things I am not and how do I tell?

    Procter and Gamble used the same personality test, I think. I was a contractor there and the only one not with the same Myers Brigs profile when we took it at an offsite. ;-)

    Tell us more!


     Excellent question! I found that knowing your personality type helps, and that certain types are PERFECT fits for each other. For instance, I'm an INTP. I absolutely suck at execution and carrying out certain plans. I am very theoretical, so it helps to have someone who is practical to help me out and keep me on task. ISTJs are inherently great at this. I tell my ISTJ assistants about my blindspots so they know when to bring up something I may be missing. For instance, I may have too many goals for the week, and in my team meetings, they remind me of what is the priority. They have my back and I have theirs. It's a beautiful employer-employee dynamic to witness, and it is very harmonious.

    One mistake I'd avoid is hiring people like us. I cannot overstate this as like being around people like us. But if that's the case you may have a whole bunch of employees with the same strengths, weaknesses, and blind spots. Essentially, you could have 5 employees on your team but it appears like you have 1 because everybody speaks the same language. Differing opinions and points of view are important to my company's success.

  • Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes
    3y
    Quote from @Chris Seveney:
    Quote from @Cornelius Garland:

    @Chris Seveney Thanks, Chris.

    How much do you all use Kolbe and Culture Index to factor in a hiring decision? Admittedly, I haven't looked into those because I started getting into hiring psychology after I left corporate America, where these assessments are used frequently.

    Have you found them to be accurate in determining if a person will succeed in your company? I looked into DISC, but I found it to be too ambiguous to make hiring decisions. Looking forward to hearing your thoughts on this.


    I like culture index for hiring people, kolbe for current employees.

    Kolbe focuses on the “Doing” portion of the mind – How does one instinctively take action and problem solve. Identify their natural strengths. 

    Culture index focuses on cognitive skills and motivation, values, behaviors etc.

    C


    Thank you for breaking this down. I will definitely look into both, and it sounds like Kolbe will work best for me as I like having natural problem-solvers in my company. If they cannot be somewhat autonomous then I am essentially babysitting employees. Great input.

  • Doug SmithPro Member
    Lender · Tampa, FL · Member since 2013 · 2k+ posts · 2k+ votes
    3y

    Thank you @Cornelius Garland. That is a great post with great insight. We use DISC in our hiring for the mortgage company and I've found it to be very helpful. I really enjoyed getting your insight into how you use the personality profiles to get "the right people in the right seats." Thanks so much for sharing. 

  • Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes
    3y

    @Doug Smith You're welcome, Doug. I am sort of obsessed with this because hiring has been a thorn in my side for years. I feel like I finally hacked it at least in my company. I do like the Meyers-Briggs framework because it's both accessible to employees and employers. I have turned down employees for job positions in my company but many of them thank me because I showed them about 16 Personalities. I think incorporating this, DISC, Kolbe, and a few other tests can allow us to make perfect hires each time. More awareness on this subject is needed, though. I appreciate your feedback. 

  • Doug SmithPro Member
    Lender · Tampa, FL · Member since 2013 · 2k+ posts · 2k+ votes
    3y
    Quote from @Cornelius Garland:

    @Doug Smith You're welcome, Doug. I am sort of obsessed with this because hiring has been a thorn in my side for years. I feel like I finally hacked it at least in my company. I do like the Meyers-Briggs framework because it's both accessible to employees and employers. I have turned down employees for job positions in my company but many of them thank me because I showed them about 16 Personalities. I think incorporating this, DISC, Kolbe, and a few other tests can allow us to make perfect hires each time. More awareness on this subject is needed, though. I appreciate your feedback. 


     I totally agree. Using DISC, I've found Ss and Cs make poor mortgage loan officers, but Ss they make great loan officer assistants and loan processors will Ds and Is make lousy processors. I'm a D and processing would drive me nuts. I do love the chapter in Good to Great where they talk about "getting the right people on the bus, the wrong people off the bus, and the right people in the right seats." I learned something from you today. Thank you for posting your thoughts. 

  • Member since 2025 · 19 posts · 2 votes
    2mo

    Psychometrics help but they don't fix a bad job description. Most wholesaling shops burn through acquisition managers because they hire for hustle and skip the actual skill test (can this person handle 40 seller calls a week without falling apart on objections). In-house training and turnover cost more than people admit once you factor in ramp time, and that's before benefits or a bad hire's mistakes on contracts. We've found testing someone on a real script cold beats any personality assessment for predicting who sticks.

  • Coral Springs, FL · Member since 2018 · 474 posts · 105 votes
    1mo

    @Cornelius Garland This is a fantastic framework. Your ISTJ insight for Operations Manager really resonated with me — autonomous, learns tools quickly, develops processes. I'd add one role to your stack that might change the game for wholesalers tired of burning through VAs.

    Instead of hiring VAs to cold call 1,000+ absentee owner leads from DealMachine (at $100-$150 per skip trace), consider hiring an ISTJ-type as a "data research specialist" who pulls converged leads directly from county databases. The role isn't hustle-based cold calling — it's systematic research across three government sources:

    • Tax Collector → tax delinquent properties (motivated sellers identified by government)
    • Code Enforcement → properties with violations (confirmed distress from independent agency)
    • Clerk of Court → probate cases and liens (legal motivation to sell)

    When the same property shows up in all three databases, you have government-confirmed distress from three independent sources. That's not a generic mailing list — that's intelligence no competitor has.

    @Chris Seveney Your Kolbe point about "how one instinctively problem solves" is exactly what makes this role work. County database research requires systematic, methodical problem-solving — navigating different county websites, cross-referencing parcel numbers, matching names across databases. An ISTJ who loves process would thrive here. You give them the framework (which three databases, what to look for) and they run with it autonomously.

    @Keith Dunham Your "testing someone on a real script" point is spot-on — but what if the test isn't cold calling ability? Instead of testing whether someone handles 40 seller calls without cracking on objections, test whether they can navigate Broward County's Tax Collector website, pull the delinquent tax list, cross-reference it against Code Enforcement violations, and identify which properties appear in both. That's a skill you can train and measure — and it produces leads with 10x the conversion rate of a generic absentee owner list.

    The economics shift dramatically: instead of 1,000 cold leads at $100+ skip trace, you have 100-150 converged leads at $10-15 skip trace — because county records already include owner names and mailing addresses. Lower cost, higher quality, and your VA role transforms from "burnout-prone cold caller" to "data-driven research specialist." That's a role people want to keep.

    The psychology connection is deeper than personality matching — it's about matching someone's natural problem-solving instinct to a role that produces verifiable results. When your data specialist shows you 15 properties with three-source convergence, you know exactly what they did and can replicate it. No mystery, no hustle metrics, just government-confirmed intelligence.

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