Which cities have the most promise for long-term rentals (cash flow)?

Which cities have the most promise for long-term rentals (cash flow)?

New York City, NY · Member since 2014 · 12 posts · 11 votes

Hello everyone! 

I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

Some areas i'm interested in:

1. Columbus, Ohio
2. Orlando
3. Jacksonville

I'm starting my journey with RE and I want to be careful and deliberate with my first buy.

7Reply
113 views

Most Popular Reply

Eric FernwoodBusiness Member
Realtor · Las Vegas, NV · Member since 2014 · 997 posts · 1k+ votes
3y

Hello @Andrew Potievsky,

When comparing locations, I always consider operating costs and other factors that can affect my ability to make a profit. I will begin by examining operating costs.

Operating Costs

Below is a comparison of income taxes, insurance, and property taxes for Ohio and Florida, along with Nevada as a reference point.

Sources:

To put this in perspective, below is the annual overhead cost for a $400,000 property.

To achieve the same net cash flow, a property in Columbus would have to generate almost $5,000 ($8447 - $3544) more in annual rent than one in Las Vegas due to higher operating costs.

Rent Control

Rent control can prevent you from increasing your rent to keep pace with inflation, limit your ability to select the best tenant, or remove a non-performing tenant cost-effectively and expeditiously. Below is a list of rent control.

The above is a good start for comparing locations.

Selecting a Good Investment Location

On selecting an investment location - I recommend against following anyone's opinion on where to invest. Instead, do your own research. The process for selecting a positive cash flow city is straightforward.

Start with cities with a population over 1 million (Wikipedia) and then illuminate properties that fail any of the following additional criteria

  • Both state and metro populations are increasing. Do not buy anywhere if the state or metro populations are static or decreasing. Wikipedia
  • Low crime - High crime and long-term appreciation and rent growth are mutually exclusive. Do not invest in any city on Neighborhood Scouts’ list of the 100 most dangerous US cities.
  • Inflation compensating - Every time you go to the store, the same basket of goods costs more and more dollars. In order to have the additional dollars needed to pay inflated prices, rents must rise faster than inflation. Therefore, a critical location selection metric is that rents and prices are rising faster than inflation. Rents tend to lag behind prices, so you can use the appreciation rate if you do not have historical rental data. Zillow Research
  • Low operating cost - High operating costs can turn what appears to be a profitable property into a money pit. The three most apparent costs are income taxes, property taxes, and insurance. Insurance - ValuePenguin, Metro Property Taxes - LendingTree
  • Low disaster risk - When a tornado or other natural disaster strikes a city, it doesn't just obliterate individual properties. The entire community, including jobs, shopping, and retail, is destroyed. Your tenants won't wait for your property to be rebuilt in a year or two; they'll move immediately to a location where they can work and live today. Even if your insurance company rebuilds your property, there may be no one to rent it. Everyone in the community will have resettled in other locations, and there's no reason for employers, retail establishments, or people to move back. Locations hit by natural disasters may take many years or never recover. However, your mortgage, taxes, insurance, maintenance, and other expenses will continue without interruption. The cost of homeowners insurance is the best indicator of the likelihood of a natural disaster in an area. Choose a location with low-cost homeowners insurance because they have the lowest risk of natural disasters. Insurance - ValuePenguin
  • Rent control - Some states and metro areas have implemented various kinds of rent control. Rent control may prevent you from increasing the rent fast enough to keep pace with inflation. It may limit your property manager's ability to select the best tenant. It may make evictions of non-performing tenants difficult or impossible. Never invest in any location with rent control.

At this point, you will have a small number of potential cities. The next step is to find a local investment team. Why is working with a local investment team critical?

Everything you learn from seminars, podcasts, books, and websites is general information. You will purchase a specific property in a specific location that is subject to specific local rental regulations. The only source of the hyperlocal information you need is a local investment team that has years of experience working with investors. Also, working with a local investment team costs no more than working with any other realtor so there is no disadvantage and every advantage to working with a local investment team.

Andrew, I hope this helps. If you have other questions, please DM me or post here and I will respond.

FERNWOOD Team, KW VIP Realty520 Reviews
See this reply in the discussion

16 Replies

Jump to latestLatest
  • Bjorn AhlbladPro Member
    Investor · Shelton, WA · Member since 2017 · 6k+ posts · 6k+ votes
    3y

    Try a search on the site this has come up frequently.

  • Real Estate Agent · Columbus | Toledo · Member since 2019 · 608 posts · 768 votes
    3y
    Quote from @Andrew Potievsky:

    Hello everyone! 

    I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

    What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

    Some areas i'm interested in:

    1. Columbus, Ohio
    2. Orlando
    3. Jacksonville

    I'm starting my journey with RE and I want to be careful and deliberate with my first buy.

    Invest in the wonderful town of Columbus, OH. Home to The Ohio State University with nearly 60,000 students, 5 fortune 500 companies, over +25% population change since 2000, 2016 smart city challenge award winner gaining 50 million dollars in funding from the government ( https://www.columbus.gov/smartcity/), Intel is spending 20 Billion dollars to build two semiconductor plants, and many many more great things presently and coming in the future. Needless to say Columbus will remain a strong real estate market for the foreseeable future.




  • Investor · Arroyo Grande, CA · Member since 2014 · 1k+ posts · 1k+ votes
    3y

    Andrew, Detroit should 100% be on this list.

    I own 12-doors there and live in California. It's a fantastic market if you know what you're doing. Happy to chat more but thought I'd at least put it on your radar.

  • Nicholas L.Pro Member
    Flipper/Rehabber · Pittsburgh · Member since 2018 · 6k+ posts · 5k+ votes
    3y

    @Andrew Potievsky

    don't worry about the "best" city in the entire US - instead, find a market that you can drive to where you can be hands-on.  go 1 or 2 or 3 hours away if you have to - that gives you access to markets in PA, CT, NJ.  yes, they won't be the lowest cost markets in the whole US but they will be lower than NYC proper.

    go to REIA meetings, meet agents, look at properties. put some time and work in. don't buy something random thousands of miles away. it's the toughest it's ever been even in the lower cost markets to generate high cash flow.

  • Joe HammelBusiness Member
    Real Estate Agent · Metro Detroit, MI · Member since 2018 · 614 posts · 666 votes
    3y

    @Andrew Potievsky

    Another Vote for the Metro Detroit Area.

    I make $100k/year off 20 doors here. That's not to brag, but when having the discussion about ROI and Cash flow, one can't deny this market knocks it out of the park if done correctly. I can share a snapshot of the breakdown, if someone wants to see the makeup of my portfolio.

    Couple hundred bucks a door cash flow, double digit ROI, and yes the prices appreciate and you build equity.

    Afters lots of research and experience, we've nailed down the primary makeup of the highest ROI/cash flow potential combined with the highest probability to succeed:

    Purchase: $80k-$130k

    Rent: $1100-$1500 (no rent control in MI)

    1% rule: 1%-1.4% rule deals

    ROI: 10-14%

    Cash flow: $250-$350/door (after all expenses and budgeting for maint, capex, vacancy)

    Appreciation: 3-15% (has been double digit for a decade)

    Location: C+, B-

    These numbers are based on the "sweet spot" in Metro Detroit. These are largely in the suburbs and some markets in the city. You can find higher ROI (on paper) here and probably in other cities…but the probability of actually collecting rent significantly decreases. Where these numbers are found, there is a very high rate of rent actually being paid.

    We have over a dozen Fortune 500 companies just in Metro Detroit with huge Healthcare, Auto, and mortgage industry National footprints. Ford, Rocket mortgage, Beaumont hospitals and more. All complimented with Amazon fulfillment centers, google, and more tech manufacturing jobs.

    The bad reputation of “Detroit” comes from OOS investors wanting $20,000, D class properties. We don’t buy those lol.

    FIRE Realty Team - Keller Williams5379 Reviews
  • Sam McCormackBusiness Member
    Real Estate Agent · Cincinnati, OH/NKY · Member since 2021 · 1k+ posts · 833 votes
    3y
    Quote from @Andrew Potievsky:

    Hello everyone! 

    I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

    What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

    Some areas i'm interested in:

    1. Columbus, Ohio
    2. Orlando
    3. Jacksonville

    I'm starting my journey with RE and I want to be careful and deliberate with my first buy.


     Try out northern ky. Growing in popularity, low property taxes, landlord friendly laws. I am in Northern Ky as well as Cincinnati, so let me know

    Sam McCormack Realtor
    View Page
  • Columbus, OH · Member since 2023 · 427 posts · 254 votes
    3y

    Hey Andrew, looking directly at cash flow, the midwest is a great region for LTRs. Just search of "best cities for cash flow" and you'll see the results. Cleveland is a great area to invest for cash flow, and though I'm not familiar with it, I often hear about how good Detroit is for cash flow. Here in Columbus, we have a good mix of cashflow and appreciation, with population and job growth driving the latter. Even so, we still have a lot of affordable price points that make the 1% rule feasible here. To discover your market, find cities with a strong ratio of price:rent (think 1% rule) as well as a strong demand for LTRs. 

  • Patrick DruryBusiness Member
    Real Estate Agent · Columbus, OH & Cleveland OH · Member since 2021 · 1k+ posts · 2k+ votes
    3y

    @Andrew Potievsky   
    Columbus OH is a solid hybrid market of cash flow and appreciation. Also, the Columbus market is great for investing from out of state since it's landlord-friendly, has a low barrier to entry and you can cash flow.



  • Jimmy LieuBusiness Member
    Real Estate Agent · Columbus, OH · Member since 2019 · 3k+ posts · 2k+ votes
    3y
    Quote from @Andrew Potievsky:

    Hello everyone! 

    I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

    What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

    Some areas i'm interested in:

    1. Columbus, Ohio
    2. Orlando
    3. Jacksonville

    I'm starting my journey with RE and I want to be careful and deliberate with my first buy.

    Hi Andrew, I personally love Columbus Ohio and as someone who works with a lot of out of state investors - there's so many catalysts for why you should invest here. Specifically, there's job growth (Intel, Honda, Amazon, Nationwide, etc) and the population is growing (unlike Cleveland or Cincy). I really see Columbus Ohio as an extremely safe bet for the next 10-20 years. Plus, there's still so many positive cash flowing and 1% deals here in Columbus Ohio. Just this month, I’ve gotten under contract for my clients for multiple 20%+ cash on cash rental properties so there’s definitely tons of opportunity here. As a local investor and agent here in Columbus, let me know if you have any questions or want to connect!
  • Matthew Irish-JonesBusiness Member
    Real Estate Agent · Buffalo, NY · Member since 2017 · 2k+ posts · 2k+ votes
    3y
    Quote from @Andrew Potievsky:

    Hello everyone! 

    I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

    What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

    Some areas i'm interested in:

    1. Columbus, Ohio
    2. Orlando
    3. Jacksonville

    I'm starting my journey with RE and I want to be careful and deliberate with my first buy.


     The simple answer is:  Whatever city the agent giving you advice in lives is the best city to invest.  

    The complex answer is: Its subjective based on your goals, amount of Capital and strategy.  Most investors are squeezed out of the best places to invest.  That's why they are the best places to invest. 

    I live in Buffalo NY own almost 70 rentals, manage 700 and believe my city is indeed the best city to invest.  We have a low barrier to entry, solid cash on cash returns, population growth (first time in 70 years) and lots of fresh water. 

    Irish Jones Realty4.947 Reviews
    View Page
  • Alfath AhmedBusiness Member
    Real Estate Agent · Columbus, OH · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @Andrew Potievsky:

    Hello everyone! 

    I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

    What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

    Some areas i'm interested in:

    1. Columbus, Ohio
    2. Orlando
    3. Jacksonville

    I'm starting my journey with RE and I want to be careful and deliberate with my first buy.

    Hey Andrew, 

    The Columbus market is great for real estate investors to get started. There are areas that I recommend in the Columbus market that I personally invest in like Old North, Old Town East/King Lincoln Bronze Ville, Merion Village, Driving Park, North Linden, Hungarian Village, Bexley, and North Hilltop. These are all great areas that you can buy investment properties in and let your net worth skyrocket.

    These are all areas within the Columbus market that is next to an economic base. They are surrounded by economic development which is causing a good increase in population and rent growth.

    Let me know if you need information on the Columbus market or just want to simply hop on a call and discuss. 

  • Eric FernwoodBusiness Member
    Realtor · Las Vegas, NV · Member since 2014 · 997 posts · 1k+ votes
    3y

    Hello @Andrew Potievsky,

    When comparing locations, I always consider operating costs and other factors that can affect my ability to make a profit. I will begin by examining operating costs.

    Operating Costs

    Below is a comparison of income taxes, insurance, and property taxes for Ohio and Florida, along with Nevada as a reference point.

    Sources:

    To put this in perspective, below is the annual overhead cost for a $400,000 property.

    To achieve the same net cash flow, a property in Columbus would have to generate almost $5,000 ($8447 - $3544) more in annual rent than one in Las Vegas due to higher operating costs.

    Rent Control

    Rent control can prevent you from increasing your rent to keep pace with inflation, limit your ability to select the best tenant, or remove a non-performing tenant cost-effectively and expeditiously. Below is a list of rent control.

    The above is a good start for comparing locations.

    Selecting a Good Investment Location

    On selecting an investment location - I recommend against following anyone's opinion on where to invest. Instead, do your own research. The process for selecting a positive cash flow city is straightforward.

    Start with cities with a population over 1 million (Wikipedia) and then illuminate properties that fail any of the following additional criteria

    • Both state and metro populations are increasing. Do not buy anywhere if the state or metro populations are static or decreasing. Wikipedia
    • Low crime - High crime and long-term appreciation and rent growth are mutually exclusive. Do not invest in any city on Neighborhood Scouts’ list of the 100 most dangerous US cities.
    • Inflation compensating - Every time you go to the store, the same basket of goods costs more and more dollars. In order to have the additional dollars needed to pay inflated prices, rents must rise faster than inflation. Therefore, a critical location selection metric is that rents and prices are rising faster than inflation. Rents tend to lag behind prices, so you can use the appreciation rate if you do not have historical rental data. Zillow Research
    • Low operating cost - High operating costs can turn what appears to be a profitable property into a money pit. The three most apparent costs are income taxes, property taxes, and insurance. Insurance - ValuePenguin, Metro Property Taxes - LendingTree
    • Low disaster risk - When a tornado or other natural disaster strikes a city, it doesn't just obliterate individual properties. The entire community, including jobs, shopping, and retail, is destroyed. Your tenants won't wait for your property to be rebuilt in a year or two; they'll move immediately to a location where they can work and live today. Even if your insurance company rebuilds your property, there may be no one to rent it. Everyone in the community will have resettled in other locations, and there's no reason for employers, retail establishments, or people to move back. Locations hit by natural disasters may take many years or never recover. However, your mortgage, taxes, insurance, maintenance, and other expenses will continue without interruption. The cost of homeowners insurance is the best indicator of the likelihood of a natural disaster in an area. Choose a location with low-cost homeowners insurance because they have the lowest risk of natural disasters. Insurance - ValuePenguin
    • Rent control - Some states and metro areas have implemented various kinds of rent control. Rent control may prevent you from increasing the rent fast enough to keep pace with inflation. It may limit your property manager's ability to select the best tenant. It may make evictions of non-performing tenants difficult or impossible. Never invest in any location with rent control.

    At this point, you will have a small number of potential cities. The next step is to find a local investment team. Why is working with a local investment team critical?

    Everything you learn from seminars, podcasts, books, and websites is general information. You will purchase a specific property in a specific location that is subject to specific local rental regulations. The only source of the hyperlocal information you need is a local investment team that has years of experience working with investors. Also, working with a local investment team costs no more than working with any other realtor so there is no disadvantage and every advantage to working with a local investment team.

    Andrew, I hope this helps. If you have other questions, please DM me or post here and I will respond.

    FERNWOOD Team, KW VIP Realty520 Reviews
  • Real Estate Agent · Columbus, OH · Member since 2023 · 161 posts · 217 votes
    3y

    Hi @Andrew Potievsky, 

    I invest locally in Columbus, Ohio and I think we have a great market of appreciation and cashflow. It's a great time to buy now as many new jobs are being created from large expansions by companies such as Intel, Honda, Amazon, Nationwide Children's hospital and Wexner Medical Center. It is also home to Ohio State which has 60,000+ students. Cleveland is another great option here as it is consistently known as a top market for cash flow with opportunities to get in at a low PP.

    • Remington LymanBusiness Member
      Real Estate Agent · Columbus, OH · Member since 2017 · 6k+ posts · 7k+ votes
      3y
      Quote from @Andrew Potievsky:

      Hello everyone! 

      I'm interested in buying my first investment rental property with the goal of maximizing cash flow (e.g. targeting multi-family where possible). I am in New York so I'm looking to buy out of state.

      What are some of the most promising cities for multi-family rentals with a growing population/job market and ideally low risk of property tax creep? Additionally, are there any websites / apps that folks use to discover promising cities for RE investments?

      Some areas i'm interested in:

      1. Columbus, Ohio
      2. Orlando
      3. Jacksonville

      I'm starting my journey with RE and I want to be careful and deliberate with my first buy.


      I am an investor here in Columbus, Ohio. I would be happy to connect with you!
    • Member since 2023 · 6 posts · 0 votes
      3y
      Quote from @Joe Hammel:

      @Andrew Potievsky

      Another Vote for the Metro Detroit Area.

      I make $100k/year off 20 doors here. That's not to brag, but when having the discussion about ROI and Cash flow, one can't deny this market knocks it out of the park if done correctly. I can share a snapshot of the breakdown, if someone wants to see the makeup of my portfolio.

      Couple hundred bucks a door cash flow, double digit ROI, and yes the prices appreciate and you build equity.

      Afters lots of research and experience, we've nailed down the primary makeup of the highest ROI/cash flow potential combined with the highest probability to succeed:

      Purchase: $80k-$130k

      Rent: $1100-$1500 (no rent control in MI)

      1% rule: 1%-1.4% rule deals

      ROI: 10-14%

      Cash flow: $250-$350/door (after all expenses and budgeting for maint, capex, vacancy)

      Appreciation: 3-15% (has been double digit for a decade)

      Location: C+, B-

      These numbers are based on the "sweet spot" in Metro Detroit. These are largely in the suburbs and some markets in the city. You can find higher ROI (on paper) here and probably in other cities…but the probability of actually collecting rent significantly decreases. Where these numbers are found, there is a very high rate of rent actually being paid.

      We have over a dozen Fortune 500 companies just in Metro Detroit with huge Healthcare, Auto, and mortgage industry National footprints. Ford, Rocket mortgage, Beaumont hospitals and more. All complimented with Amazon fulfillment centers, google, and more tech manufacturing jobs.

      The bad reputation of “Detroit” comes from OOS investors wanting $20,000, D class properties. We don’t buy those lol.


       Are you counting price appreciation?  Even at $350 per door, 20 doors nets 84k a year.  Just wondering if I'm missing an angle here.  

      And PS I've found the same formula you have as far as price sweet spot and rent!  Although I'm still looking for my first rental in Wisconsin, I think you're right in the middle of where I'd like to be.

    • Joe HammelBusiness Member
      Real Estate Agent · Metro Detroit, MI · Member since 2018 · 614 posts · 666 votes
      3y

      @Dave Elim

      Hi Dave, I’m not counting appreciation. The numbers provided are what you can realistically find right now and analyzed with PM. My personal profile is a few years matured and self managed so my personal cash flow is closer to $500/door.

      Glad you hear you found something that’s working!

      FIRE Realty Team - Keller Williams5379 Reviews
    Join the conversationCreate a free account to reply, vote on answers and follow this thread.