How many emojis are too many emojis?

Short-Term & Vacation Rental Discussions
3yFollow

How many emojis are too many emojis?

Ian Tyndall
Investor · VA AZ, SC · Member since 2017 · 172 posts · 172 votes

I have been trying out a shorter format for my listing descriptions.  I haven't put them on the OTAs yet, just my direct booking sites.  I would love to get y'alls feedback on the use of my emojis.  Here is a sample:


🚀 to 🏞️ Rockbridge Baths! Our 🌳 peaceful hideaway offers 🛏️ 4 bedrooms, 🛁 3 baths, and plenty of space to relax.

Enjoy a 🍳 fully equipped kitchen, 2 living rooms, and a welcoming 🚪 front porch.

Chill on the 🏡 screened deck and feast your eyes on the views.

🥾 Explore Goshen Pass

🍷 taste wine at Jump Mountain Vineyard

🎣 fish on Lake Merriweather

📖 Book your tranquil escape today!



0Reply
19 views

Most Popular Reply

Matt Devincenzo
Investor · Clairemont, CA · Member since 2011 · 3k+ posts · 2k+ votes
3y

One...one is too many. I hate receiving them in messages or texts but can deal with it, but to try and read a post with them and comprehend what is being conveyed is torture.

6Reply
See this reply in the discussion

16 Replies

Jump to latestLatest
  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    3y

    @Ian Tyndall

    Only place I would even consider emojis is the 4 bullets at the end

    I could not read this post because every other character was an emoji

    It is like people who put caps every other letter. Just stick a fork in my eye already

    7e investments53 Reviews
    WebsiteView Page
    4Reply
  • Matt Devincenzo
    Investor · Clairemont, CA · Member since 2011 · 3k+ posts · 2k+ votes
    3y

    One...one is too many. I hate receiving them in messages or texts but can deal with it, but to try and read a post with them and comprehend what is being conveyed is torture.

    6Reply
  • Brooklyn McCarty
    Investor · Member since 2022 · 1k+ posts · 754 votes
    3y

    Too many. 

    Use them either at the beginning like a bullet point or at the end. This is just hard to read 

    2Reply
  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    3y

    Hey @Ian Tyndall, I hate to be blunt but that is a stupid idea. Makes you look like a moron owner IMHO.

    I would pass on that listing if I saw more than one of those things and certainly no that many.

    People know what a front porch is without having to see an emoji about it. 

    2Reply
  • Ian Tyndall
    OP
    Investor · VA AZ, SC · Member since 2017 · 172 posts · 172 votes
    3y

    Thanks all for the feedback. Glad I asked!


    I might keep the bottom four images in lieu of bullet points. 

    0Reply
  • Zach Edelman
    Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y

    Another vote for just the bullet points. Think that's the perfect combo of simple yet comprehensible. 

    1Reply
  • Mackaylee BeachPro Member
    Real Estate Agent · Kansas City, MO · Member since 2020 · 1k+ posts · 492 votes
    3y

    Too many - definitely agree with keeping it minimal. One tops.

    [email protected]
    1Reply
  • Sarah KensingerPro Member
    Real Estate Consultant · OH · Member since 2023 · 2k+ posts · 1k+ votes
    3y

    All depends on how serious you want to be taken!

    [email protected]330-557-3021
    0Reply
  • Corby GoadeBusiness Member
    Investor · Boise, ID · Member since 2014 · 3k+ posts · 3k+ votes
    3y

    This is one of my pet peeves- one emoji is too many. If you want your listing to sound fun and have a playful tone, use creative language rather than a shortcut. 

    I actually like keeping things light- see my profile pic, but emojis just seem like a lazy shortcut for something that is supposed to be serious enough to change the trajectory of your family tree- just my two cents :-)

    0Reply
  • Chad McMahan
    Residential Real Estate Broker · Sedona, AZ · Member since 2017 · 751 posts · 504 votes
    2y
    Quote from @Ian Tyndall:

    I have been trying out a shorter format for my listing descriptions.  I haven't put them on the OTAs yet, just my direct booking sites.  I would love to get y'alls feedback on the use of my emojis.  Here is a sample:


    🚀 to 🏞️ Rockbridge Baths! Our 🌳 peaceful hideaway offers 🛏️ 4 bedrooms, 🛁 3 baths, and plenty of space to relax.

    Enjoy a 🍳 fully equipped kitchen, 2 living rooms, and a welcoming 🚪 front porch.

    Chill on the 🏡 screened deck and feast your eyes on the views.

    🥾 Explore Goshen Pass

    🍷 taste wine at Jump Mountain Vineyard

    🎣 fish on Lake Merriweather

    📖 Book your tranquil escape today!



    Ian, great question. I appreciate the feedback here. I have an appreciate/hate relationship with emojis. I hate them, but appreciate that many people out there find comfort with them. I generally use 0-a small number of them, unless I'm sending something privately to someone who uses a lot of emojis- then I go all out.
    0Reply
  • Nicole ArochaBusiness Member
    Lead Product Designer at BiggerPockets · Denver, CO · Member since 2021 · 88 posts · 51 votes
    2y
    IMO emojis as bullet points help with scannability - helping folks find the info they want quicker in a sea of text. That said, they do need to be used sparingly and can easily become annoying.
    [email protected]
    0Reply
  • Scott Mac
    Austin, TX · Member since 2019 · 5k+ posts · 5k+ votes
    2y

    Use Zero.

    1Reply
  • Colleen F.Pro Member
    Investor · Narragansett, RI · Member since 2013 · 8k+ posts · 4k+ votes
    2y

    None.  I think the Short term renters are better at reading than the LTR.  They want to know if it is waterfront and what is included. They are going to read the details!     

    Pictures will say more than a front porch or screen deck emoji. 

    0Reply
  • Alecia LovelessPro Member
    Member since 2019 · 3k+ posts · 2k+ votes
    2y

    @Ian Tyndall Any emoji is one too many.

    0Reply
  • Adrian StamerPro Member
    Real Estate Investor & Agent · Richmond, VA · Member since 2013 · 319 posts · 167 votes
    2y

    😁👍🏻

    😹💩🤠🤐😰😡🤦🏻‍♂️🙄👎🏻

    0Reply
  • Tiamo WrightPro Member
    Denver · Member since 2021 · 148 posts · 126 votes
    2y

    I do think this is an age thing. A lot of products that are targeting folks in their 20s emojis are used quite frequently, but 40+ they only seem to use them in their text messages versus value proposition. There will also be people in either group that are outliers but that is what I am seeing.

    [email protected]
    BiggerPockets
    1Reply
Join the conversationCreate a free account to reply, vote on answers and follow this thread.
Log InJoin for Free