Speaking with Direct Mail Property Owners

2 Replies

I figured I would get a number of not-so-pleasant calls from property owners. However, I just received a call where I could tell the owner was upset that I sent him a letter. He asked for my last name - "since you know my last name" he said.

Would you give out that information to try and build rapport or just remove that property from future mailings?

give them your last name but just tell them you mail to a bunch of people who meet certain criteria and may be investered in selling. If they aren’t, happily remove them. Just stay calm and dont try to pitch them if they don’t want to hear it. 

@Angelo DiGiacinto

Agree with Adrien. 

You should give them your last name and carry yourself as a professional. You have nothing to hide if you are doing business properly. Please keep in mind that you're mailing to people who may be in difficult situations and they are often not in the best moods. It takes a thick skin to operate in our business. Learning how to listen for distress, motivation and flexibility while communicating valuable information to the seller to win them to your side to close the deal are all things worth practicing. You will greatly increase your conversion rates by doing so. If you are having a hard time, try calling some FSBOs on Craigslist to practice.

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