Website Link in Letter
Real Estate Agent · Washington, DC · Member since 2016 · 126 posts · 34 votes
Let's do some math.
SEO + Credibility = Deals
You need SEO and Credibility to make deals.
If you do direct mail marketing, you can substitute DMM for SEO.
So the ew Equation becomes:
DMM + Credibility = Deals.
SEO (or DMM) purpose is to be in front of potential sellers when thy need you.
Credibility is whatever that "thing" is that made them decide to sign the form, call you, email you etc. etc.
You need both.
Proof?
Without SEO (DMM) no one will even see you, find you, know of you. If no one sees you, how are you going to make a deal?
Without Credibility, ..
well here is a reverse proof. If Credibility was not an issue, all it would take to sign a deal is get a loudspeaker and yell "I buy yo house for cash", and people would flock to you with their home addresses.
Without credibility, all you would have to do is send a mailer, and every person that sees the mailer would call you. THis is not the case is it..
So there you have it. That is proof that you need both Credibility and SEO (or DMM, or door knocking or word of mouth or...)
So yes, you put your website on your mailer. Keep i mind this may hurt you if your website just stinks !
Postcards yes make certain that you have a brandable site name. Remember the internet is a HUGE phone book...
What I would do is have multiple methods of contact.
On text use a shortcode when possible. Shortcodes are 5-6 digit numbers, example, 818181 the easier to remember the better. Longcodes are telephone numbers. Harder to remember.
And by all means have campaigns attached to all points of contact. So if someone calls you it launches a series of reply items automatically, if they fill out a form on your web site it does the same. if they chat the same thing happens and if they text, and everyone does have a campaign hooked to that too.
And make every part of your site brandable, loaded with triggers...
Let's do some math.
SEO + Credibility = Deals
You need SEO and Credibility to make deals.
If you do direct mail marketing, you can substitute DMM for SEO.
So the ew Equation becomes:
DMM + Credibility = Deals.
SEO (or DMM) purpose is to be in front of potential sellers when thy need you.
Credibility is whatever that "thing" is that made them decide to sign the form, call you, email you etc. etc.
You need both.
Proof?
Without SEO (DMM) no one will even see you, find you, know of you. If no one sees you, how are you going to make a deal?
Without Credibility, ..
well here is a reverse proof. If Credibility was not an issue, all it would take to sign a deal is get a loudspeaker and yell "I buy yo house for cash", and people would flock to you with their home addresses.
Without credibility, all you would have to do is send a mailer, and every person that sees the mailer would call you. THis is not the case is it..
So there you have it. That is proof that you need both Credibility and SEO (or DMM, or door knocking or word of mouth or...)
So yes, you put your website on your mailer. Keep i mind this may hurt you if your website just stinks !
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
There are plenty of cons including a website. I have seen websites that seriously make me question if these people want leads or try to scare them away.
If your website is not helping your credibility it is doing damage. You don't just need a website. You need an AMAZING website!
Postcards yes make certain that you have a brandable site name. Remember the internet is a HUGE phone book...
What I would do is have multiple methods of contact.
On text use a shortcode when possible. Shortcodes are 5-6 digit numbers, example, 818181 the easier to remember the better. Longcodes are telephone numbers. Harder to remember.
And by all means have campaigns attached to all points of contact. So if someone calls you it launches a series of reply items automatically, if they fill out a form on your web site it does the same. if they chat the same thing happens and if they text, and everyone does have a campaign hooked to that too.
And make every part of your site brandable, loaded with triggers...
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
There are plenty of cons including a website. I have seen websites that seriously make me question if these people want leads or try to scare them away.
If your website is not helping your credibility it is doing damage. You don't just need a website. You need an AMAZING website!
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
There are plenty of cons including a website. I have seen websites that seriously make me question if these people want leads or try to scare them away.
If your website is not helping your credibility it is doing damage. You don't just need a website. You need an AMAZING website!
I am not being insulting here mind you...
How do you know it is solid and informative?
Are you getting leads from it?
Are you monitoring it?
I am getting a ton of leads on mine and I don't think mine is solid yet by far!
The second I have the same numbers as a successful google ad campaign, organically, only THEN would I start thinking my site is OK
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
There are plenty of cons including a website. I have seen websites that seriously make me question if these people want leads or try to scare them away.
If your website is not helping your credibility it is doing damage. You don't just need a website. You need an AMAZING website!
I am not being insulting here mind you...
How do you know it is solid and informative?
Are you getting leads from it?
Are you monitoring it?
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
There are plenty of cons including a website. I have seen websites that seriously make me question if these people want leads or try to scare them away.
If your website is not helping your credibility it is doing damage. You don't just need a website. You need an AMAZING website!
I am not being insulting here mind you...
How do you know it is solid and informative?
Are you getting leads from it?
Are you monitoring it?
Ahh got it.
Well first thing you should do is get that link of your site here on BP. You will have one backlink (no follow) but it counts as a citation.
IC strongly suggests you do not reinvent the wheel, and I have to agree. I didn't follow their advice, because I know I could do better.
At least, I think I did better.
What you should be doing is rewrite every paragraph in your own words, change all pictures (stock) and replace them with your own. Make your site unique and not a generic template.
Write your own content because no company on this planet will do as much work on it, you would do. (A big reason why I dominate google in my market).
Work on it daily. I can give you pointers in pvt if you like.
@Account Closed I can't think of any cons of including your website. And don't forget your email.
There are a lot of people out there who might have a spark of interest but aren't ready to fully commit to submitting themselves to making a phone call to get a sales pitch.
Make it easy to learn more and in this world of email and text that they don't have to actually talk to someone as first contact.
What sort of list are you sending to?
@Account Closed Seniors are a good target as they are often ready to downsize or transition to assistance. If you can, you might try a longer residence so there is less chance that they have already downsized.
@Account Closed Seniors are a good target as they are often ready to downsize or transition to assistance. If you can, you might try a longer residence so there is less chance that they have already downsized.
I'll PM you