Updated 4 months ago on . Most recent reply
Lead Sources That Drives Traffic
What’s Happening to Our Traffic?
Lately, I’ve noticed a slowdown in leasing activity — and it’s not just us. Many of our competitors and nearby communities are offering aggressive move-in specials like ½ off the first month, one month free, or even two months free rent.
In our leasing office, we’ve received a high number of inquiries, but many of the prospects simply don’t qualify. We’re seeing a lot of applicants with credit scores below 550, some with falsified income, and others with outstanding landlord debt who refuse to resolve it.
A few lead sources that have consistently worked well for our community include Zillow (most affordable), Apartments.com, and Facebook Marketplace. Even with those sources, not every lead will qualify — but they do help keep the pipeline active.
For fellow landlords: don’t get discouraged. Keep posting your listings daily. I’ve also found success in texting photos of the property and a current price list directly to prospects. Since not everyone can tour in person, offering a quick FaceTime or video walkthrough can make all the difference.
At the end of the day, leasing specialists need to think more like Realtors to close the deal build rapport, stay consistent, and keep following up.
Keep going, landlords don’t lose momentum, You got this!