What’s Driving Profits in the Current Flip Market

[Michael P McKeown]

I’m noticing two strategies consistently outperforming in the current flip market. Light-to-mid rehabs are generating stronger, more predictable returns because they minimize timeline risk, reduce exposure to permitting delays, and align with the features retail buyers are prioritizing. Fast, clean execution is proving more valuable than heavy renovation scope.

I’m also seeing investors concentrate on the most liquid price ranges, where the buyer pool is deepest and underwriting is more reliable. These deals may not offer the highest margins on paper, but they provide faster absorption, smoother appraisals, and far less exit volatility. In a market that’s still adjusting, liquidity and controlled timelines are driving the most dependable results.

Interested to hear if others are seeing similar patterns.