Specialist · Cleveland, OH · Member since 2011 · 1k+ posts · 852 votes
15y
I have the ULTIMATE yellow letter system. I am willing to post it up on a link here, but I gotta get permission from Josh. It is a hosted on a page with an opt in after it, so I dont wanna get in trouble. It is our primary source of marketing and we mass produce them and hand deliver them. Less than 1 dollar per unit, and we get an 8% response within the first week! I came up with this years ago, and I know there are other versions out there, but I think mine has a different twist. If BP management sees this post, give me the thumbs up and I will post the link. The video is about 45 minutes, but it shows you EVERTYHING!
Real Estate Investor · Jersey City, Select a State · Member since 2011 · 16 posts · 2 votes
15y
I have been personally researching this topic recently, and there are companies out there who only do yellow letters and some who can provide it. With these firms, both options of who actually drops off the letters are available, and you can customize it. Relatively cheap. yellowletterscomplete.com, yellowletters.com. Good Luck
Specialist · Cleveland, OH · Member since 2011 · 1k+ posts · 852 votes
15y
I like to think I came up with the idea years ago, but I think someone else thought of it too, LOL! I get a HUGE response. I do it a little different though. I do not use a merge with a computer, I think it looks fake. I run them through a copy machine and have them hand delivered to homes for sale. I actually made a video on how I do it, but it is too big to send. I use it for training around the office. I will check with BP and see if I can put it up on the site. Good luck! :mrgreen:
Investor · Lake Mary, FL · Member since 2009 · 63 posts · 20 votes
15y
I was using the yellow letter marketing technique in 2007 and I was getting a very good response....then all of a sudden...nothing....went 4 months with no response.....
My question is....Does the yellow letter still work for you guys?
Real Estate Coach · Baltimore, MD · Member since 2010 · 29 posts · 16 votes
15y
Kevin did you close a deal using it yet? We have and we have made a lot more then we spent on the marketing. Also how long is the letter and are you using a P.S.
One of the things that we use are The Simpson stamps upside down, invitation envelopes (bright colors and not sealing them)
Real Estate Investor · Jersey City, Select a State · Member since 2011 · 16 posts · 2 votes
15y
Kevin, one thing you can try with the yellow letters is coupling this idea with handwriting. Some firms do it, and there's also a high response rate associated with them.
Investor · Lake Mary, FL · Member since 2009 · 63 posts · 20 votes
15y
I Did close a few short sale deals back in 2007, from the yellow letter. I had several students that I would pay to write my letters and envelops, but my marketing responses all came to a hault...So I was wondering if the yellow letters were still working for people in todays market?
Lawrenceville, GA · Member since 2011 · 5 posts · 1 vote
15y
Marcel what are you saying in your letters. I have been doing some research and alot of letters that I am coming across are short and sweet. Something like
Dear Seller,
I would like to purchase your home at Money In My Pocket, Atlanta Ga 30000 for cash. If you are intersted in selling please contact me at [email protected] or 678 CASH NOW.
I Need Money Now
I really haven't seen anything different. I am going to be mailing out some yellow letters later this week. Any insight you might have that will help to generate a better a response is really needed here.
Real Estate Investor · Richland, WA · Member since 2010 · 38 posts · 0 votes
15y
Ladawnja:
It would be great if you post more detail about your success rate here. What kind of prospects are you targeting? What is the response rate and conversion rate? I'm planning to to jump back on the yellow letter horse very soon, so this would be useful information for me.
Lawrenceville, GA · Member since 2011 · 5 posts · 1 vote
15y
zdnj01
I will definately post my response rate. Rt now I am all over the place as for who I plan on targeting. I am looking into absentee owners, out of state absentee owners, probates???, evictions, and code violations.
Probates I really haven't figured that out yet however I am definately going to give them a try.
San Diego, CA · Member since 2011 · 14 posts · 5 votes
15y
Yellow letter marketing DOES work well, or at least it has for me.
An easy way to DIY is to buy a stack of yellow lined paper, then just load it into your printer like normal paper and print in a font that looks hand written.
The purpose is Not to fool anyone... its to be eyecatching and get your letters read.
Investor and RE Mentor · Miami, FL · Member since 2010 · 560 posts · 219 votes
15y
You can "test" the yellow letter, but personally a nicely laid out business letter is better.
It is important what you say and how you say it: also something that draws the recipient attention on the envelope is important.
You have to strike a chord with them - if you are sending letters to people in preforeclosure, be understnading of their situation, without patronizing. Tell them what they need to hear: that you can help them out of a situation, avoid foreclosure, that they can stay in their house until you settle with the bank, that you can help them with moving expenses, etc.
My response rate has always been very good (5% or more), but I always put myself in the recipient shoes and I never used yellow letters.
Involved In Real Estate · Los Angeles, CA · Member since 2008 · 89 posts · 15 votes
15y
Home made yellow letters are still working for us... We use them to market for probate and FSBO. We use Microsoft Word Mail Merge with a handwritten font (red ink to be exact) we print them out on yellow paper with no lines. Here's the catch the envelope itself is handwritten on which I feel makes it look personalized and I feel that people receiving them will open them rather then toss them out since they look personalized. Remember the key is to have them open the piece of letter and read it, this should trigger some calls back to you.
Real Estate Consultant · Sparks, NV · Member since 2010 · 17 posts · 7 votes
15y
Yellow letters definitely still work, but they need to be done correctly to get a strong response rate. Think about the verbiage, the type of postage, your mailing list, and especially the font. Yellow letters work in part because they do not look like an average marketing letter, they look like a letter from a relative.
Would a relative send you a letter with a cut rate stamp? No, so don't use a cut rate stamp on your yellow letter.
Would a relative send you a letter in computer generate font? Again, no, so don't use computer generated font.
Yellow letters will pull stronger than any other type of direct mail marketing if they are done correctly, but like anything else if they are done by cutting corners they will not work as well.
Specialist · Cleveland, OH · Member since 2011 · 1k+ posts · 852 votes
15y
I have the ULTIMATE yellow letter system. I am willing to post it up on a link here, but I gotta get permission from Josh. It is a hosted on a page with an opt in after it, so I dont wanna get in trouble. It is our primary source of marketing and we mass produce them and hand deliver them. Less than 1 dollar per unit, and we get an 8% response within the first week! I came up with this years ago, and I know there are other versions out there, but I think mine has a different twist. If BP management sees this post, give me the thumbs up and I will post the link. The video is about 45 minutes, but it shows you EVERTYHING!
Investor · Fayetteville, NC · Member since 2011 · 32 posts · 9 votes
15y
I use yellow letters today and get great responses from people selling their home. Handwritten yellow letters make it seem personal to the seller and they want to know who you are because you spent the time to write this letter to them. I simply use some long letters and some short. Different strategies work better in different areas so whatever you choose to do track it and see what results you get because that is what matters.
Wholesaler And Coach · Springfield, VA · Member since 2011 · 169 posts · 75 votes
13y
Can someone tell me the URL for a company that does yellow letters called Go Fast Ink - I have been unable to find them. Sean Terry mentioned them in a podcast.
Wholesaler · Brooklandville, MD · Member since 2013 · 149 posts · 29 votes
13y
I dont mind using the resource but im too cheap to use them right now. I currently handwrite 5 of them a day. Well the good thing is I am getting responses within days. I've sent about 150 and got about 10 calls. I just called one of them today and she isnt selling but wants me to work with her for tenant placement since she is in NY.
I use legal pad and invitation envelopes (ivory). I sometimes placed my business card in the envelope. Very exciting of how im getting calls.