Beware Norada and Marco Santorelli

Beware Norada and Marco Santorelli

Member since 2024 · 9 posts · 9 votes

Beware of Norada and their recommendations.

I live in Southern California and bought an investment house in the midwest through their recommendations.

Several takeaways-

1. the ProFormas are complete fiction, listing only 5-10 percent for vacancy and repairs and on the flip side, steady growth on appreciation and rent increases. One tenant turn after a year and a half completely destroyed all cash flow for those two years and the next 5 years. Even though I had insurance and had even added on a couple optional items, it was death by a thousand cuts on the repairs. Broken doors and windows, paint, stolen smoke detectors and missing window blinds, plus trash removal, all that adds up very quickly. When the initial tenant broke the lease (after not paying rent for a month and a half) the PM advised me to lower the rent instead of raising it as advertised in the initial proforma.

2. Property management. I cannot stress enough how important a trusted PM is out of state. Norada told me over and over that this PM was "one of the best in the business." However the tenant was constantly late with rent, the lease was written so that the PM kept all late fees (thus incentivising late payments), and after being assured that this was a good tenant on renewal, 6 months later I was handed a $3500 repair bill for the initial tenant turn. Then the website for the PM company crashed just as my property was to be listed for rent and their main point of contact left town. Paperwork and billing was poorly explained and often incorrect. At that point I had enough and moved my property to another company, first having to pay a $500 early termination fee and an imaginary cleaning fee to ransom my property. The new PM found several other essential repairs that had not been handled by the Norada approved company (leaking pipes, non- grounded electrical outlets) so there was another huge repair bill. The new PM did rent the property for more money. Three months after I left the first PM that Norada had recommended, I started receiving emails that they were being investigated for fraud, then they dissolved the company. Thank goodness I had already moved my property to other management. Looking back on the sketchy documentation for the initial repairs I feel was scammed. $780 to repair one window? In a house that only rents for $1095? Clearly Norada does NOT vet the out of state managers and I cannot emphasize enough how stressful and difficult this has been because of that. Every month there was some kind of disaster

Norada states on their website that they do "initial due diligence on property managers, as well as ongoing oversight and dilignce on their performance." However when I contacted the BBB, the response back from Norada denied all responsibilty for everything. They basically said they don't have anything to do with the ProFormas and Property Managers of the places they advertised. They acknowledged there had been multiple reports of fraud and police reports field on this particular property manager (Tam Hofhines, Kansas City, Real Deal Managers) and said they had stopped working with them. However, Norada never notified anyone who they had directed to these people to buy a house that there were any problems.

3. Mis-represenation of tax benefits. As I was exploring the idea of buying a property through Norada, they extolled the out of state tax benefits because I live in a high income tax state. THERE ARE NO TAX BENEFITS UNLESS YOU ARE ABLE TO PROVE TO THE IRS THAT YOU ARE SPENDING MORE THAN 750 HOURS ON REAL ESTATE. Most of us wouldn't be investing in turnkey real estate if we had that kind of time to spend managing properties. For most people you will only save a little money on any PROFITS if you have a loss the first year. If the property loses money, you just.. lose money.

4. Lack of a exit strategy. So now what? Now that I have owned this property for almost 2 years and lost thousands and thousands of dollars, what is the next step? Norada has no guidance or infomation on that.

I was really excited to buy my first investment property because of the high price of entry on the coast but I would have been better off taking that money and buying eggs or lottery tickets or at least Tbills.

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Investor · Member since 2024 · 11 posts · 13 votes
1y

I'm really sorry about your experience. I've considered platforms like this in the past and your post is a good reminder that they're not always as advertised. I can quickly see how bad contracts can misalign incentives and how real estate is never completely passive. 

Hopefully you can continue to invest in real estate on your own or with trusted partners! 

See this reply in the discussion

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  • Investor · Member since 2024 · 11 posts · 13 votes
    1y

    I'm really sorry about your experience. I've considered platforms like this in the past and your post is a good reminder that they're not always as advertised. I can quickly see how bad contracts can misalign incentives and how real estate is never completely passive. 

    Hopefully you can continue to invest in real estate on your own or with trusted partners! 

  • Real Estate Broker · Cleveland Dayton Cincinnati Toledo Columbus & Akron, OH · Member since 2013 · 31k+ posts · 20k+ votes
    1y
    Quote from @Melanja K Jones:

    Beware of Norada and their recommendations.

    I live in Southern California and bought an investment house in the midwest through their recommendations.

    Several takeaways-

    1. the ProFormas are complete fiction, listing only 5-10 percent for vacancy and repairs and on the flip side, steady growth on appreciation and rent increases. One tenant turn after a year and a half completely destroyed all cash flow for those two years and the next 5 years. Even though I had insurance and had even added on a couple optional items, it was death by a thousand cuts on the repairs. Broken doors and windows, paint, stolen smoke detectors and missing window blinds, plus trash removal, all that adds up very quickly. When the initial tenant broke the lease (after not paying rent for a month and a half) the PM advised me to lower the rent instead of raising it as advertised in the initial proforma.

    2. Property management. I cannot stress enough how important a trusted PM is out of state. Norada told me over and over that this PM was "one of the best in the business." However the tenant was constantly late with rent, the lease was written so that the PM kept all late fees (thus incentivising late payments), and after being assured that this was a good tenant on renewal, 6 months later I was handed a $3500 repair bill for the initial tenant turn. Then the website for the PM company crashed just as my property was to be listed for rent and their main point of contact left town. Paperwork and billing was poorly explained and often incorrect. At that point I had enough and moved my property to another company, first having to pay a $500 early termination fee and an imaginary cleaning fee to ransom my property. The new PM found several other essential repairs that had not been handled by the Norada approved company (leaking pipes, non- grounded electrical outlets) so there was another huge repair bill. The new PM did rent the property for more money. Three months after I left the first PM that Norada had recommended, I started receiving emails that they were being investigated for fraud, then they dissolved the company. Thank goodness I had already moved my property to other management. Looking back on the sketchy documentation for the initial repairs I feel was scammed. $780 to repair one window? In a house that only rents for $1095? Clearly Norada does NOT vet the out of state managers and I cannot emphasize enough how stressful and difficult this has been because of that. Every month there was some kind of disaster

    Norada states on their website that they do "initial due diligence on property managers, as well as ongoing oversight and dilignce on their performance." However when I contacted the BBB, the response back from Norada denied all responsibilty for everything. They basically said they don't have anything to do with the ProFormas and Property Managers of the places they advertised. They acknowledged there had been multiple reports of fraud and police reports field on this particular property manager (Tam Hofhines, Kansas City, Real Deal Managers) and said they had stopped working with them. However, Norada never notified anyone who they had directed to these people to buy a house that there were any problems.

    3. Mis-represenation of tax benefits. As I was exploring the idea of buying a property through Norada, they extolled the out of state tax benefits because I live in a high income tax state. THERE ARE NO TAX BENEFITS UNLESS YOU ARE ABLE TO PROVE TO THE IRS THAT YOU ARE SPENDING MORE THAN 750 HOURS ON REAL ESTATE. Most of us wouldn't be investing in turnkey real estate if we had that kind of time to spend managing properties. For most people you will only save a little money on any PROFITS if you have a loss the first year. If the property loses money, you just.. lose money.

    4. Lack of a exit strategy. So now what? Now that I have owned this property for almost 2 years and lost thousands and thousands of dollars, what is the next step? Norada has no guidance or infomation on that.

    I was really excited to buy my first investment property because of the high price of entry on the coast but I would have been better off taking that money and buying eggs or lottery tickets or at least Tbills.

     You may wanna read this thread

    Norada Capital Management suspending payments

  • Real Estate Agent · Kansas City, MO · Member since 2019 · 236 posts · 107 votes
    1y

    Ouch. Yes happy to chat with you about your options

  • Real Estate Broker · Kansas City Metro · Member since 2015 · 2k+ posts · 1k+ votes
    1y

    That is unfortunate. KC is a great market that has good people and pockets but there are bad actors and large firms that don't look out for clients long term. Has your property appreciated? Would be happy to look at it. 

  • Joe S.Pro Member
    Investor · San Antonio · Member since 2020 · 3k+ posts · 3k+ votes
    1y

    So what you described is not limited to the company that you are referencing.   There is a reason why many Mom and Pop investors only get a handful of rentals and then end up selling.

    • Jay HinrichsBusiness Member
      Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
      1y
      Quote from @Joe S.:

      So what you described is not limited to the company that you are referencing.   There is a reason why many Mom and Pop investors only get a handful of rentals and then end up selling.

      YUP this is just landlording one oh one.. tax write offs are depreciation everyone gets that tax treatment.. . sounds like one bad tenant.. it happens no matter who sourced the property. 
  • Real Estate Agent · Memphis, TN · Member since 2019 · 365 posts · 264 votes
    1y

    @Melanja K Jones 

    I appreciate you sharing your experience, and I’m sorry to hear how challenging it has been. A difficult resident situation can happen to anyone, but the structure of how an investment is managed plays a big role in how those situations are handled.

    Many turnkey providers operate as a middleman, referring investors to third-party property managers without direct oversight. This can create a disconnect when issues arise since the company that sold the property isn’t responsible for its long-term success.

    The alternative is working with a company that owns the entire process from acquisition and renovation to leasing and management. When everything is handled under one roof, there’s a higher level of accountability because the same company is responsible for every stage of the investment.

    I hope this perspective helps others who are researching different turnkey models. Feel free to reach out if you'd like to explore that model further.

  • Member since 2024 · 162 posts · 232 votes
    1y

    Obviously to buy and oversee a single family rental would be better to do in your neighborhood or local area, but since you live in Southern California, that's probably prohibitively expensive. My cousins used to live in Newport Beach. Yall's prices are and have always been insane, but have great appreciation, because perfect weather, jobs, etc.

     For a completely passive approach until you can find a more reputable management company, consider buying a publicly traded real estate investment trust like AMH or American home which buys thousands of individual single family residences, with very low cost of capital, manages them completely and you sit back and just collect passive 3.3% dividend per year, and a total return of 15.1% annualized per year over the past 10 years or a compound annual growth rate return of 10% a year at least until you can find a more trustworthy company.

    Obviously it's not as good as the returns of direct ownership, but it has some benefits, like zero personal liability, completely passive, comparable return to sp500, vast geographical diversification, etc. 

  • Member since 2024 · 9 posts · 9 votes
    1y

    Thank you all for the thoughtful feedback. Yes I definitely made some rookie mistakes, which I do feel strongly were helped along by overselling from Norada who paint themselve as there to help rookie investors. It has been a painful lesson learned and I don' t wish it upon any other bright eyed new investors

  • Arman AhmedPro Member
    Real Estate Agent · Columbus Cleveland Dayton, OH · Member since 2024 · 2k+ posts · 961 votes
    1y

    @Melanja K Jones

    This is a tough but important lesson for new investors. Turnkey providers like Norada often market themselves as an easy path to real estate investing, but as you experienced, they don’t always have true long-term accountability. Here are some key takeaways for other investors looking at turnkey properties or out-of-state investments:

    Lessons from This Experience

    1. Proformas Are Marketing Tools, Not Reality

    • Vacancy rates, repair costs, and rent growth assumptions are often overly optimistic.

    • Always run your own conservative numbers with higher vacancy (8-12%), higher maintenance (10-15%), and realistic rent appreciation (0-3%).

    2. Property Management Can Make or Break You

    • Don’t blindly trust a provider’s recommended PM. Vet them independently by checking reviews, interviewing multiple options, and getting references from other landlords.

    • Understand their lease structure: Keeping late fees for themselves is a huge red flag.

    • Check how they handle maintenance: Do they have a markup on repairs? Are they responsive?

    3. Remote Investing Isn’t Passive

    • Many investors underestimate the work involved. You need systems, oversight, and local contacts in place.

    • If you’re remote, consider investing in a market where you have trusted boots on the ground (agent, property manager, handyman).

    4. Legal & Tax Realities Matter

    • The 750-hour rule for real estate professional tax status is real—most investors won’t qualify.

    • Out-of-state tax benefits are minimal unless structured correctly.

    5. Exit Strategy Matters

    • Before buying, plan your exit. If appreciation or cash flow expectations don’t pan out, can you sell or reposition the property profitably?

    • Some markets have high liquidity risk—selling might be harder than expected.

    Your Next Steps

    If your property has appreciated, selling might be your best option to cut losses. Otherwise, a strong new property manager can stabilize cash flow. If you need a second opinion on options, I’d be happy to help analyze your numbers!

    This is a rough experience, but it makes you a far more informed investor going forward. Thanks for sharing—it will help others avoid similar pitfalls.

  • Real Estate Agent · Memphis · Member since 2021 · 41 posts · 25 votes
    1y

    Thank you for sharing, Melanja. I am sure a lot of investors will benefit by sharing your experience. Before you invest, inspect what you expect. A quick trip to interview the team selling you a property and the property management team in person can greatly impact your decision-making. 

  • Westchester, NY · Member since 2018 · 115 posts · 52 votes
    1y
    Looks like the DOJ has take up this case.

    Cite: https://www.justice.gov/usao-cdca/pr/former-ceo-orange-count...

    Joe
  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    11mo

    Rumblings are there is a plea deal in place and they have recovered some money. I believe what I read was he spent a lot of money on the defunct brick and mortar and tens of millions investing in these mastermind groups. 

    7e investments53 Reviews
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