Should I Put My Name on Facebook Account for Marketing?

Question

I've had a company controlled normal profile on facebook for 2 years. Growing the business the E-Myth way, I have tried to grow Thunder Sun Homes independent of my name. I want the business to have it's own identity, and allow people to go to my team members in their specialist fields for their needs. I don't want everyone coming to me always.

• Do I go ahead and change it to the new sales person's name while they use it? (I know, I'm doing what I can to retain great talent.)
• Do I put it in my personal name, such as "Austin ThunderSunHomes" or "Austin Hughes Thunder Sun Homes" or something similar?
• Do I put it in a generic name that doesn't really exist so we never have to change it? "Mike Jones" or "Jerry Curl" :D

What would you guys do? Pros and cons from what you can see?        I think building my personal brand would be nice, but don't want people to constantly ask for Austin to fix all their problems. Help a brother out!

Austin Hughes · Answer

Okay do you see any cons to this approach?

Yolanda Eiland · Answer

@Austin Hughes I'd either change it to "Austin Hughes Thunder Sun Homes" or a generic name in there so you never have to change it again.

Austin Hughes · Answer

The thing about this profile is it let's us engage with SO many people. We regularly get 30+ messages and 100+ comments on a new property with how we get it out there via this profile... Whereas marketing through our business page leads to my mom liking the post and someone calling us about the property 4 months after it's sold.

We just get 10,000% better response from the profile activity.

Yolanda Eiland · Answer

@Austin Hughes I honestly don't see any Cons only Pros. The Pros not only would you not have to keep changing your name but you'll also able to build your brand.