Chicken or the egg?

[Ben Cochran]

I'm now at the point where I'm starting my advertising campaign. As with anyone that's into Flipping or rehabbing, part of your advertising strategy is to "Buy with Cash". My question is this; I understand that in order to secure hard money/private lending, I need to have my target property, an an analysis sheet with purchase price, rehab costs, ARV etc. But I also need to have financing secured prior to advertising "Buy with Cash" right? So which comes first, the chicken or the egg, so to speak?