No Response from my first direct mail campaign

19 Replies

Hey there BP family,

Newbie investor here. My first direct mail campaign of 1,000 PCs went out via yellowletters.com on May 2nd to absentee owners and to my dismay I haven't gotten a single phone call.

Has anyone else ever experienced this? Open to any advice or suggestions.

Thank you!

hi, congrats for taking action. Yes, this has happened to me and many investors. Recheck your marketing message or perhaps your list. My motto is " some won't, some will, so what" . Persist and your phone will ring one day.

Thank you @Ilhan Dahir

I love the motto! Aint nothing stopping this express train :-)

Yeah this happens, it will take time! Keep going!!! If you are in for the long haul and stay consistent, it is only a matter of time! Best of luck!

Thanks @Joseph Caracappa

Chasing that first deal!! I just need to make enough to send out my next set of mailers :)

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Account Closed

Thank you!! Spokeo.com is great suggestion.

I will be checking my PO Box to see how many were returned as un-deliverable.

I got my list from list-source.com, so I was hoping that the absentee owner list they provided would truly have the address of the owner.

I will be mailing to the same list a different mail piece, to see if that changes the responses I get.

Thanks @Michael Q. !

Whats the normal (average)delivery time frame? I am pretty sure I opted for standard mail and not first class, to keep cost low.

For crying out loud, one mailing is not a campaign. It's a mail drop. You might have to touch your leads a dozen times before they respond.

You don't marry a girl on the first date, do you? I hope not. Dating is a fact finding mission, at least in part. Unless you belong to a culture that practices arranged marriages, it takes as many dates as required.

Your campaign should attempt to create a relationship of sorts with the recipient. You're not Home Depot mailing pre-summer BBQ sale circulars, right? They've got to get to know you. You've got to give them a reason to read your mail piece. You've got to hit the right person with the right message at the right time.

After they've read a few of your mail pieces, they might be inclined to contact you. Then, after the mail piece has generated a prospect from your lead list, you've got to have an efficient system for qualifying and converting those that match your criteria. I presume your system will be to receive call and manually qualify and convert.

You've got the rest of your life to test and tweak your system. The quicker you learn what doesn't work, then sooner you'll get closer to what does.

Thanks @Rick H. :-)

Having diligently read a number of your other posts, you always provide the well needed kick in the pants.

Would you agree for a new investor who just spent $500 on a mailing... this is the start of a campaign?

Absolutely! And a 1,000 piece mail drop is nothing to sneeze at, either.

Be patient with your impatience, too. It'll play out well if you are determined.

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Congrats on taking action - i will reiterate what has already been said here: yes this is normal/part of the game, and keep sending more mailers (bigger quantities if possible)

Originally posted by @Luther M. :

Hey there BP family,

Newbie investor here. My first direct mail campaign of 1,000 PCs went out via yellowletters.com on May 2nd to absentee owners and to my dismay I haven't gotten a single phone call.

Has anyone else ever experienced this? Open to any advice or suggestions.

Thank you!

That is troubling.

Originally posted by @Luther M. :

Hey there BP family,

Newbie investor here. My first direct mail campaign of 1,000 PCs went out via yellowletters.com on May 2nd to absentee owners and to my dismay I haven't gotten a single phone call.

Has anyone else ever experienced this? Open to any advice or suggestions.

Thank you!

Hey Luther, how did this turn out?

Originally posted by Account Closed:

Luther Maday If you invested $500 on your mailings, I am reasonably certain you decided the return would be worth it. Thing with mailings, and I reiterate this, absentee owners do not have to give an actual address on tax reports, a simple PO Box will do for example, or the address of one of their properties. Also, you have some kind of record of the addresses you mailed letters to. Try mailing some to addresses on the same street! LOL!! Then the letter carrier's training has to activate, or the people will write return to sender on it.

 What did you mean by all of that?

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