Updated 16 days ago on . Most recent reply
Getting better conversion from SMS direct-to-seller outreach
The conversion problem on SMS outreach is almost always one of two things: response time or offer rate — not the data or the script.
On response time: you have roughly five minutes from a positive response before a lead goes cold. Most solo operators aren't responding in five minutes because they're doing their outreach in the background while handling other things. The fix is doing your outreach in dedicated, undisturbed sprints — send your batch, then work the responses immediately. Don't move on until you've touched every positive reply.
On offer rate: if you're going on appointments and not making an offer every time, that's the fastest way to fix your numbers without touching your outreach volume at all. One-to-one. Every appointment, one offer. Even if you think the seller's expectations are off, make the offer — you don't know what someone will accept until you ask.
Before you buy more data or change your script, track your conversion rate at each stage for 30 days: outreach sent → positive responses → appointments set → offers made → contracts signed. Once you can see the numbers, the red stage is usually obvious.
Happy to help you think through the math if you share your current numbers.
- Andrew Bosco
- [email protected]
- (603) 833-0951
