Wholesale Marketing

6 Replies

Hello Everyone!  I'm new to Wholesaling in the Atlanta area and I'm trying to do as much research as I can to finally get started and start making some deals.  My question is what is the best legal way to do marketing for wholesale deals.  I hear direct mailing works very good for some people.  Do any of you know reputable places to by these direct mailing list from?  Any other ideas for marketing would be greatly appreciated. Thanks in advance.

There are a number of highly experienced and reputable DM people here. @Michael Quarles is one of the best in the business, and quite active here and always helpful when questions are asked about marketing.

Originally posted by @Marcus Robinson:

Hello Everyone!  I'm new to Wholesaling in the Atlanta area and I'm trying to do as much research as I can to finally get started and start making some deals.  My question is what is the best legal way to do marketing for wholesale deals.  I hear direct mailing works very good for some people.  Do any of you know reputable places to by these direct mailing list from?  Any other ideas for marketing would be greatly appreciated. Thanks in advance.

 One of the best places to buy a list from (in my opinion) is Listsource. All you'll need is the criteria. 

Another good tip I use with Listsource is that when you fill in all the necessary fields you can get an idea of how the market is going or if there is activity in that area just from the numbers alone before you even buy the list.

Thanks for the responses you guys.  Hey @Jonathan Quintanilla  with this being my first direct mail list, do you have any suggestions as to what my target criteria should be for a beginner?

As a beginner, one of the easiest ways to direct market is with a yellow letter to absentee owners. These absentee owners are people who own properties (for a variety of reasons) but do not live in said properties (landlords, inherited, etc.). This is essentially the bread and butter target criteria for direct mail. 

Before you buy a list and shoot out a mailing, I would definitely recommend having a marketing plan first. Find your budget for mailing and buy a list that you can mail to about once a month for 6 months because you'll rarely get a deal on your first one or two mailings (don't be mislead like I was). Also, if you're able, try to find the areas where you notice the most market activity in your county/city.

The criteria I use for sellers is people who have owned properties (in my target area, try to avoid sending a whole county mailing) for longer than 10-20 years (--last market sale date--) (higher equity that way), Single Family Residences (for starting out), no corporations or trusts and make sure these people do not live in the properties (there's a bubble to check for absentee owners).

Originally posted by @Jonathan Quintanilla:

As a beginner, one of the easiest ways to direct market is with a yellow letter to absentee owners. These absentee owners are people who own properties (for a variety of reasons) but do not live in said properties (landlords, inherited, etc.). This is essentially the bread and butter target criteria for direct mail. 

Before you buy a list and shoot out a mailing, I would definitely recommend having a marketing plan first. Find your budget for mailing and buy a list that you can mail to about once a month for 6 months because you'll rarely get a deal on your first one or two mailings (don't be mislead like I was). Also, if you're able, try to find the areas where you notice the most market activity in your county/city.

The criteria I use for sellers is people who have owned properties (in my target area, try to avoid sending a whole county mailing) for longer than 10-20 years (--last market sale date--) (higher equity that way), Single Family Residences (for starting out), no corporations or trusts and make sure these people do not live in the properties (there's a bubble to check for absentee owners).

 That's great info man thanks a lot.  When you first started out how much were you spending on marketing?

Originally posted by @Marcus Robinson:
Originally posted by @Jonathan Quintanilla:

As a beginner, one of the easiest ways to direct market is with a yellow letter to absentee owners. These absentee owners are people who own properties (for a variety of reasons) but do not live in said properties (landlords, inherited, etc.). This is essentially the bread and butter target criteria for direct mail. 

Before you buy a list and shoot out a mailing, I would definitely recommend having a marketing plan first. Find your budget for mailing and buy a list that you can mail to about once a month for 6 months because you'll rarely get a deal on your first one or two mailings (don't be mislead like I was). Also, if you're able, try to find the areas where you notice the most market activity in your county/city.

The criteria I use for sellers is people who have owned properties (in my target area, try to avoid sending a whole county mailing) for longer than 10-20 years (--last market sale date--) (higher equity that way), Single Family Residences (for starting out), no corporations or trusts and make sure these people do not live in the properties (there's a bubble to check for absentee owners).

 That's great info man thanks a lot.  When you first started out how much were you spending on marketing?

 At the time I only started out with about $200-$500 because I worked part time in a supermarket. Honestly, an even smaller amount can work it would just take longer to get a deal. However, if you're strapped for cash, start small until you get a deal then re-budget for a consistent 6 month marketing plan. 

For example, let's say you can only do $200 a month in marketing:

$200 x 6 months = $1200 in total

Let's say you get a deal and make $3,000, now you can up your marketing accordingly:

$3000 / 6 months = $500 per month

And so on. 

In my opinion it's better to start small and be consistent (like rolling snow down a mountain) rather than forming a large snowball, throwing it and hoping for the best (then running out of snow).

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