So I am aleady running a Dm campaing. Should I make a website?

[Ryan Dossey]

I am already running a DM campaign. I do however want to maximize the business growth. I have read some of the blogs where people are almost solely using websites. Obviously there are dozens of other people and websites that come up when you google your geographical location and buys houses. I would imagine for it to be effect you would need to spend a decent amount of money on SEO. If I wanted to get started what is the most cost effective option? I think for my purposes it would be a good way to share testimonials as well as generate referrals. I am in the process of building our FB presence as well.