Direct mail lead capture

[Justin Foley]

Before I start my direct mail campaign, I wanted to know how others capture leads without answering every single call. The material I am reading suggests NOT to have the leads call directly to my cell phone. Rather, I should set up a google voice number, and set a voice message to play when they call.

Can anyone explain in a little more detail how that works? Will it transcribe the call and send it to my email, or will I have to listen to all the messages and extract the info myself (which I wont mind doing)? If anyone does this method, what "script" for the voicemail message works for you?

Any help would be greatly appreciated.