Just Do It or Bang For My Buck?

[David Walls]

If investing (wholesaling) while working a full time job, what is the better options in your opinion? 1. Take the money you put aside for marketing and do a small mailing every month. Or 2. Save up the money for a few months and do a larger mailing? What I'm thinking is that when you do a smaller mailing, you'll have to pay more per postcard since the quantity is low. When you do a larger mailing, you get more of a wholesale price on postcards and could reach more potential leads. So should I "Just Do It" like Nike says and do smaller mailings every month, or just get bang for my buck and save up a few months, and reach more people with a larger mailing? I also know it's the quality of the leads that matter and not the quantity. Here's an example with some quick numbers I found using yellowletters.com: 1 small mailing of 300 postcards = $259.17 and after 3 mailings - 900 postcards= $777.51 One larger mailing of 900 = $519.57 So just looking for thoughts, advice, also if you know of any companies better than yellowletters.com for postcards. Thanks in advance!