advice on Absentee Letters

[Jason M Pagan]

Ive been reading up too much I think regarding whether or not I should use postcards or yellow letters for my Absentee Owners lists. I think I am just over thinking and overwhelmed at this point. Any suggestions/keywords for searches because I'm coming up with nothing direct... and maybe that's my answer???

Also, I know I've read up on blogs and heard in podcast about being sensitive for mailing to those who may have had a loss recently, ANY SUGGESTIONS for KEYWORDS that can help me trigger some good articles for a newbie as I push my first campaign out??

Thanks!!