Direct Mail and/or Paid Per Click Marketing???

[Todd Stelnick]

Hey Everyone, just launching my wholesaling company and I wanted to know do you like using direct mail or PPC to get motivated sellers? Who do you like using or recommend for direct mail and why? Also what is the respond rate usually for direct mail? How many mailers do you suggest to send per month? Let me know. Also I'm in California... Thank you everyone!!!

[Claire Trammell]

Hello @Todd Stelnick! Welcome to the BP Community!

To answer your first question: yes.

This is a marketing business. Any kind of marketing you can do, do it. I wish there was one way that was best, but if there were we would all be doing it. 

Also, when it comes to a direct mail campaign I typically recommend a different marketing piece every 4 weeks for 5-7 months. As for response rates, here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Typed Letters- (similar to the YL) average response rate of 7%-9%, all kinds of calls 

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

Hope this is helpful!