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Daniel Leonardis
  • Long Island New York
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A/B testing Direct Mail

Daniel Leonardis
  • Long Island New York
Posted Jul 29 2019, 16:28

How are you A/B testing direct mailing campaigns?

I have a campaign already set up for directing prospects to a specific landing page but I'm not sure how A/B test this. Should I create another landing page? Something else? I'm curious in testing the direct mailing messages instead of testing the landing page itself. 

Thanks in advance.

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