Direct mail marketing

[Kerri K.]

Hi y’all! I’m Looking for as much advice as possible regarding direct mail! Any info you would like to share would be awesome.

I have a target population (not area) I would like to get the addresses of but I can’t find any info on how to do this and maybe you can only target by location?

Is there a site that helped you? Who did you use to send out your advertising? Did it work for you? If so how much did you spend ? Literally I’ll take all advice !

Thanks so much !

[Mack Benson]

Listsource.com can be a good option for pulling data but I'm not sure if you'll be able to drill in how you are looking to. It may be worth a look, I have used them and got some good leads for my criteria. You can play around with their filters to see if it works before pulling the trigger.

I think yellowletters.com is a popular option for sending mailers, I chose to print off my printer and stuff the envelopes by hand which was pretty labor intensive but got the job done and cost a bit more than postage.