I need advice with my wholesaling business please!!

I need advice with my wholesaling business please!!

New to Real Estate · Columbus, OH · Member since 2020 · 15 posts · 13 votes

Good morning! My boyfriend and I are going into Real Estate together and we started wholesaling a few months ago, but we are struggling to make much progress... We did a 3 month program that would guide us along the path, but when it comes down to it, we get stuck on how to make a good offer on a house that our buyers would be interested in. I've seen other wholesalers post deals upon deals with contracts for assignment and it seems like they know everything about what to get the house for. We will spend hours on one lead trying to find out what a good price for it would be but we don't understand how other wholesalers get the right price when there are so many factors that go into it and it depends on each buyer. We have typically sent the properties to the buyers to see what they would want it for, but by that point, at least for the last few deals, there will be an offer made on the house already... I guess we just don't move quick enough. What do you guys do to be able to find the buy price? We get stuck on ARV's and repair costs. Please comment any suggestions!!

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Investor · Richmond, VA · Member since 2020 · 111 posts · 138 votes
5y

@Kelsey Gabhart If you have Propstream, you have a very powerful tool at your disposal. I use it for my business. Enter the address of the subject property. On the detail page, note the # of Bedrooms, Baths, and square footage. On the lower third area of the page, click on comparables. By default, it will return all sales transacted in the last year (emphasis on the previous 90 days). You have three primary options to select, cash sales only, MLS only, or both. I'd recommend the MLS option because it will let you know what people are buying at retail, and it will have the pictures submitted with the listing. Once you have done this, take these steps:

1. Adjust your distance filter to 0.5 miles

    Note: Ideally, you want homes sold on the same street or very close in that neighborhood. You have a map that indicates where the comps are, so be mindful of major highways, roadways, etc., that may serve as boundaries for the neighborhood. Also, certain areas will require you to expand the distance a bit (e.g., rural areas), but try to keep it tight as possible.

    2. Set your max beds and baths to the same as your subject property

      Note: This will ensure your returns are structurally pretty close. If you have many comps that are different configurations, the Comp analysis will still allow you to examine Price/SqFt.

      3. Next, sort your comps by sale price and examine the list more thoroughly.

        Note: If you select MLS only (my recommendation), you will have images. Look for the ones staged for showings or new hardwoods, updated kitchens, updated bathrooms, etc. Exclude the ones that were sold on MLS that may be fixer-uppers, for example, a SFH sold at 40K, because that doesn't represent what a comp would sell for after repair.

        4. Refine further if needed.

          Note: You want to have 5-10 comps available, if possible.

          5. Click Save Comps

            After this, run a Comparative Market Analysis and Comp Report. It will generate a PDF with all the Comps you selected, photos, and will provide a breakdown of key metrics, including, but not limited to, an estimated ARV based upon the Average Sale Price/SqFt, which is multiplied by the square footage of your subject property.

            Two other recommendations:

            I'd recommend reviewing the market analysis of the neighborhood/zip code, including the sales trends. They are informative and provide a lot of insight, such as how long the average property stays on MLS before it is sold in that area.

            Additionally, get familiar with the Real Estate cycle, for example, whether it's a buyer's market or seller's market, and how local factors affect sales prices. It can help you with decisions on slight adjustments to ARV. Furthermore, if you network with RE Agents in your local market, such as your local REIA or Hard Money lenders, you can bounce your estimated ARV off of them. In my experience, both types are very happy to share their expertise and experience and to help you learn. The local REIA is where you find individuals like this because that's what the REIA is about—bringing people with various sets of expertise and experience together to add value to one another's RE business.

            As far as repair costs, network with a local contractor and get a rough idea about what common fixes cost (kitchen, floors, bathroom, etc.), including what a full rehab would be. I have used a tiered method for some homes, such as light, moderate, heavy rehab, and used an estimated price per SqFt for others. I also occasionally use a guide that a contractor put together for RE investor, which is way more detailed and complex. You don’t really have the time to do that much analysis, though, and can’t unless you are walking the property. So, get good at estimating repairs and add 5K (depending on how it looks) as a reserve because you don’t know what you will find. If your offer is accepted and you are under contract, use your due-diligence period to have a contractor/professional assess the repairs needed, and concur or challenge your estimate. Use your best comp as a guide for your SOW. Also, know that an experienced end buyer will also do their own diligence, so you just need to be close, not perfect. The better you get though, the more professional respect you'll generate amongst your cash buyers.

            Hope that helps!

            See this reply in the discussion

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            • Bonnie LowPro Member
              Lender · Asheville, NC · Member since 2016 · 1k+ posts · 1k+ votes
              5y

              Hi @Kelsey Gabhart! I'm not a wholesaler, but I am an investor who sometimes buys from wholesalers so I can offer you my perspective, which might be helpful. I have yet to meet a wholesaler who understands renovation costs, and I am 100% ok with that. In fact, even if someone did present me with their estimated costs I wouldn't pay any attention to them. We always do our own estimating. Hard stop. So, what I'm saying is that I don't expect you to be able to analyze a deal - that's my job. What I AM looking for in a wholesaler is someone who has the time to find off market deals, and the patience and the tact to develop a relationship with the seller. I don't want to knock on doors. But I'm willing to pay someone who is. I want to know that the seller is being treated professionally and with respect and that the wholesaler is trying to help that seller solve their problem by connecting them to me. In other words, I don't want to get involved with a seller who feels they're being pressured or taken advantage of. We typically buy really distressed properties and will take the time to sit down with a wholesaler and tell them what we're looking for. After looking at a few properties together, they start to get a feel for what we're looking for. So maybe you want to start by creating a buyer's list and developing a relationship with potential buyers. I don't expect a wholesaler to bring me a house they have under contract for a set $ amount - sometimes it works that way, but not always. What I really want comes before that happens. A house I would be interested in, a seller who is motivated, a ballpark range on the acquisition costs, a willingness to be flexible on their expected fee, then we can finalize all the details. We've walked through potential acquisitions with wholesalers and explained what we would and would not do and roughly how we would price it to give them some parameters. It's time well spent so the wholesaler can start to become part of the deal funnel. I hope this is helpful to you!

            • New to Real Estate · Columbus, OH · Member since 2020 · 15 posts · 13 votes
              5y

              Thank you so much!! We have a pretty good buyers list, our struggle is usually getting stuck on prices. We will ask our buyers what they are thinking but we typically don't get an answer in time or we don't know how to explain our price to the sellers... We have a really good buyer who helps us out but we are kind of skeptical of a few because they seem like they might go behind our backs and take the lead if we give them the address, so then we are stuck. What do you think we should do about that? Our mentors were saying that if they go behind our back then to just not work with them again and that'll be beneficial for our future, but if it's a really good deal, it would be really discouraging for them to go behind our backs...

            • Jonathan GreeneBusiness Member
              Real Estate Consultant · Madison, NJ · Member since 2016 · 6k+ posts · 7k+ votes
              5y

              That three-month program sounds worthless if you left it and can't even evaluate a deal. How did you think you guys could succeed as wholesalers if you can't evaluate how much a property is worth? That's like the entire point of wholesaling. To know the existing value and get it for less, to know the repair value and be accurate with that, and to know the ARV based on comps and sell toward that goal.

            • New to Real Estate · Columbus, OH · Member since 2020 · 15 posts · 13 votes
              5y

              @Jonathan Greene, the program wasn’t really worthless, they taught us how to get buyers, get in good with title companies, talk to sellers, and how to be ethical about it, since most wholesalers really aren’t that ethical. We want everyone to walk away happy from every deal, we don’t want to get the biggest profit, rather we would want to help everyone’s situation. What we are struggling with is that the places we are finding do not have many comps that we can use so we can’t evaluate it as well as we could if there were good comps. We also have been using different sources, such as trulia, zillow, redfin, realtor.com, and propstream, but they give us different results so we are getting mixed up based on the lack of consistent information...

            • Jay HinrichsBusiness Member
              Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
              5y
              Originally posted by @Jonathan Greene:

              That three-month program sounds worthless if you left it and can't even evaluate a deal. How did you think you guys could succeed as wholesalers if you can't evaluate how much a property is worth? That's like the entire point of wholesaling. To know the existing value and get it for less, to know the repair value and be accurate with that, and to know the ARV based on comps and sell toward that goal.

              takes some time to learn this stuff and if you dont have access to MLS you really cant get all that accurate anyway.. so thats why you see so many people BEOTCH about how wholesalers bring bad deals.. because many dont know a good deal and just shot gun them out and see what sticks..

            • New to Real Estate · Columbus, OH · Member since 2020 · 15 posts · 13 votes
              5y

              @Jay Hinrichs Well we have propstream which has things listed on MLS, do you think that propstream will be the most accurate besides MLS?

            • Jay HinrichsBusiness Member
              Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
              5y
              Originally posted by @Kelsey Gabhart:

              @Jay Hinrichs Well we have propstream which has things listed on MLS, do you think that propstream will be the most accurate besides MLS?

              Dont know as i have no clue as to what propstream is or does.. I use the MLS ONLY.. I will look at zillow or truila just to get some basic locations.. but for values.. MLS is mandatory.. this is why trying to bring buyer and seller together for compensation without being a licensed agent is such a tough thing to do and a loser most all of the time.. you have a very hard time getting launched.. you waste deals left and right that you scout out and if you were licensed you could simply list and put on MLS and get paid.. its crazy to me how much buiness is lost in the wholesaling world just because they dont want to get into the profession .. real estate done right is a lifetime great gig.. wholesaling rarely is.. some will do it for years. but those are the unicorn rock stars

            • Investor · Richmond, VA · Member since 2020 · 111 posts · 138 votes
              5y

              @Kelsey Gabhart If you have Propstream, you have a very powerful tool at your disposal. I use it for my business. Enter the address of the subject property. On the detail page, note the # of Bedrooms, Baths, and square footage. On the lower third area of the page, click on comparables. By default, it will return all sales transacted in the last year (emphasis on the previous 90 days). You have three primary options to select, cash sales only, MLS only, or both. I'd recommend the MLS option because it will let you know what people are buying at retail, and it will have the pictures submitted with the listing. Once you have done this, take these steps:

              1. Adjust your distance filter to 0.5 miles

                Note: Ideally, you want homes sold on the same street or very close in that neighborhood. You have a map that indicates where the comps are, so be mindful of major highways, roadways, etc., that may serve as boundaries for the neighborhood. Also, certain areas will require you to expand the distance a bit (e.g., rural areas), but try to keep it tight as possible.

                2. Set your max beds and baths to the same as your subject property

                  Note: This will ensure your returns are structurally pretty close. If you have many comps that are different configurations, the Comp analysis will still allow you to examine Price/SqFt.

                  3. Next, sort your comps by sale price and examine the list more thoroughly.

                    Note: If you select MLS only (my recommendation), you will have images. Look for the ones staged for showings or new hardwoods, updated kitchens, updated bathrooms, etc. Exclude the ones that were sold on MLS that may be fixer-uppers, for example, a SFH sold at 40K, because that doesn't represent what a comp would sell for after repair.

                    4. Refine further if needed.

                      Note: You want to have 5-10 comps available, if possible.

                      5. Click Save Comps

                        After this, run a Comparative Market Analysis and Comp Report. It will generate a PDF with all the Comps you selected, photos, and will provide a breakdown of key metrics, including, but not limited to, an estimated ARV based upon the Average Sale Price/SqFt, which is multiplied by the square footage of your subject property.

                        Two other recommendations:

                        I'd recommend reviewing the market analysis of the neighborhood/zip code, including the sales trends. They are informative and provide a lot of insight, such as how long the average property stays on MLS before it is sold in that area.

                        Additionally, get familiar with the Real Estate cycle, for example, whether it's a buyer's market or seller's market, and how local factors affect sales prices. It can help you with decisions on slight adjustments to ARV. Furthermore, if you network with RE Agents in your local market, such as your local REIA or Hard Money lenders, you can bounce your estimated ARV off of them. In my experience, both types are very happy to share their expertise and experience and to help you learn. The local REIA is where you find individuals like this because that's what the REIA is about—bringing people with various sets of expertise and experience together to add value to one another's RE business.

                        As far as repair costs, network with a local contractor and get a rough idea about what common fixes cost (kitchen, floors, bathroom, etc.), including what a full rehab would be. I have used a tiered method for some homes, such as light, moderate, heavy rehab, and used an estimated price per SqFt for others. I also occasionally use a guide that a contractor put together for RE investor, which is way more detailed and complex. You don’t really have the time to do that much analysis, though, and can’t unless you are walking the property. So, get good at estimating repairs and add 5K (depending on how it looks) as a reserve because you don’t know what you will find. If your offer is accepted and you are under contract, use your due-diligence period to have a contractor/professional assess the repairs needed, and concur or challenge your estimate. Use your best comp as a guide for your SOW. Also, know that an experienced end buyer will also do their own diligence, so you just need to be close, not perfect. The better you get though, the more professional respect you'll generate amongst your cash buyers.

                        Hope that helps!

                      1. New to Real Estate · Columbus, OH · Member since 2020 · 15 posts · 13 votes
                        5y

                        @Maurice Smith Thank you so much! I am definitely going to go through every step, especially with a deal I am working on right now :) We just got propstream so we were still trying to figure out how to use it, so that really really helped! I never even thought about asking a contractor about pricing, I just assumed most people would be too busy or would want something in return. Again thank you so much!!

                      2. Investor · Richmond, VA · Member since 2020 · 111 posts · 138 votes
                        5y

                        @Kelsey Gabhart Reach out any time. Also, join the FB page for Propstream, they do a weekly training session (no charge) that shows you exactly how to use their tools and there are many. There is an overview and also a detailed tool by tool instruction each week. I’ll PM you as well.

                      3. Jesse KrallPro Member
                        Pittsburgh · Member since 2020 · 42 posts · 10 votes
                        5y

                        @Maurice Smith This is very solid advice and pretty much exactly what I do as a wholesaler in Pittsburgh.

                      4. Member since 2019 · 4 posts · 5 votes
                        5y

                        @Kelsey Gabhart

                        Kelsey, you just have to stick with your maximum allowable offer formula. You can't go away from it otherwise you will always either not buy it, or buy it wrong. Find the ARV, subtract the investor discount, subtract estimated rehab costs, and subtract your fee. That is YOUR MAO. It is pivotal that you understand the formula and don't stray too far from it.

                      5. Member since 2019 · 4 posts · 5 votes
                        5y

                        @Maurice Smith

                        Way to nail that on the head Maurice!!

                      6. Investor · Mesa, AZ · Member since 2019 · 53 posts · 63 votes
                        5y

                        Hey Kelsey, congrats on taking the first step towards being a RE investor. There will be many bumps but you will get through them. First you need to look at the comps (comparables) in the neighborhood. You can practice this by going on Redfin and looking for houses that are similar to a house on the market. Practice this before you actually have a lead so you can get comfortable. The square footage needs to be withing 15% of the practice house, same beds and baths, same layout would be great too, lot size, it needs to be in the same neighborhood(not across major streets). This is how you can see what the ARV will be. This will take some time to get used to but keep at it. Then you need to find out what the repairs will be. I found out what they where in my neighborhood by getting bids from contractors, coaches and other flippers. So you can go on BP network tab and see what other people are paying for repairs and maybe they will even share their contacts with you so you can ask the contractors themselves.

                        Once you find both of these numbers out you can work backwards. So you have what you want to make, what the repairs will be, what the property will sell for afterwards, factor in holding costs and closing costs too. I have heard people add in 30% for the investor buying the place so that will be their profit. 

                        Another recommendation would be to ask some other wholesalers if they would walk you through how they do it. Be sure to add value to them by buying their lunch or some other way. 

                        Hope this helped. -Caleb

                      7. Investor · Member since 2018 · 14 posts · 7 votes
                        5y

                        @Maurice Smith you were right on the money with this advice. I use wholesaling in my business in New Jersey propstream is such a great tool.

                      8. Matthew Irish-JonesBusiness Member
                        Real Estate Agent · Buffalo, NY · Member since 2017 · 2k+ posts · 2k+ votes
                        5y

                        @Kelsey Gabhart close down your wholesale business and become licensed realtor and spend the same amount of time building up a client base and finding great deals.

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                      9. Rental Property Investor · Chicago, IL · Member since 2018 · 54 posts · 44 votes
                        5y

                        @Kelsey Gabhart have you checked comps on PropStream?

                      10. Rental Property Investor · Chicago, IL · Member since 2018 · 54 posts · 44 votes
                        5y

                        @Kelsey Gabhart many real estate investors are aware that Zillow is notorious for inflated values. One easy way around this flaw, is to select the area you are trying to find comps for and click the option for sold properties. This will show you what properties in the area actually sold for, and you can bypass the inflated value projections.

                      11. Investor · Salt Lake City, UT · Member since 2020 · 10 posts · 21 votes
                        5y
                        Originally posted by @Maurice Smith:

                        @Kelsey Gabhart If you have Propstream, you have a very powerful tool at your disposal. I use it for my business. Enter the address of the subject property. On the detail page, note the # of Bedrooms, Baths, and square footage. On the lower third area of the page, click on comparables. By default, it will return all sales transacted in the last year (emphasis on the previous 90 days). You have three primary options to select, cash sales only, MLS only, or both. I'd recommend the MLS option because it will let you know what people are buying at retail, and it will have the pictures submitted with the listing. Once you have done this, take these steps:

                        1. Adjust your distance filter to 0.5 miles

                          Note: Ideally, you want homes sold on the same street or very close in that neighborhood. You have a map that indicates where the comps are, so be mindful of major highways, roadways, etc., that may serve as boundaries for the neighborhood. Also, certain areas will require you to expand the distance a bit (e.g., rural areas), but try to keep it tight as possible.

                          2. Set your max beds and baths to the same as your subject property

                            Note: This will ensure your returns are structurally pretty close. If you have many comps that are different configurations, the Comp analysis will still allow you to examine Price/SqFt.

                            3. Next, sort your comps by sale price and examine the list more thoroughly.

                              Note: If you select MLS only (my recommendation), you will have images. Look for the ones staged for showings or new hardwoods, updated kitchens, updated bathrooms, etc. Exclude the ones that were sold on MLS that may be fixer-uppers, for example, a SFH sold at 40K, because that doesn't represent what a comp would sell for after repair.

                              4. Refine further if needed.

                                Note: You want to have 5-10 comps available, if possible.

                                5. Click Save Comps

                                  After this, run a Comparative Market Analysis and Comp Report. It will generate a PDF with all the Comps you selected, photos, and will provide a breakdown of key metrics, including, but not limited to, an estimated ARV based upon the Average Sale Price/SqFt, which is multiplied by the square footage of your subject property.

                                  Two other recommendations:

                                  I'd recommend reviewing the market analysis of the neighborhood/zip code, including the sales trends. They are informative and provide a lot of insight, such as how long the average property stays on MLS before it is sold in that area.

                                  Additionally, get familiar with the Real Estate cycle, for example, whether it's a buyer's market or seller's market, and how local factors affect sales prices. It can help you with decisions on slight adjustments to ARV. Furthermore, if you network with RE Agents in your local market, such as your local REIA or Hard Money lenders, you can bounce your estimated ARV off of them. In my experience, both types are very happy to share their expertise and experience and to help you learn. The local REIA is where you find individuals like this because that's what the REIA is about—bringing people with various sets of expertise and experience together to add value to one another's RE business.

                                  As far as repair costs, network with a local contractor and get a rough idea about what common fixes cost (kitchen, floors, bathroom, etc.), including what a full rehab would be. I have used a tiered method for some homes, such as light, moderate, heavy rehab, and used an estimated price per SqFt for others. I also occasionally use a guide that a contractor put together for RE investor, which is way more detailed and complex. You don’t really have the time to do that much analysis, though, and can’t unless you are walking the property. So, get good at estimating repairs and add 5K (depending on how it looks) as a reserve because you don’t know what you will find. If your offer is accepted and you are under contract, use your due-diligence period to have a contractor/professional assess the repairs needed, and concur or challenge your estimate. Use your best comp as a guide for your SOW. Also, know that an experienced end buyer will also do their own diligence, so you just need to be close, not perfect. The better you get though, the more professional respect you'll generate amongst your cash buyers.

                                  Hope that helps!

                                  Maurice hit the nail on the head, particularly at the end. Get your repair budgets close but not perfect, and ARV's as close as realistic as possible. To me, when I analyze 3-5 properties from a wholeseller, and the I know the ARV's are 15% off, I'll unsubscribe from the list. I can't be bothered wasting my time analyzing properties that are no where near their true ARV's or repair budgets nowhere near reality. Either the wholeseller is unqualified, or dishonest, either way, I don't want to work with them. Integrity is EVERYTHING to me.

                                1. Investor · Richmond, VA · Member since 2020 · 111 posts · 138 votes
                                  5y

                                  @Kelsey Gabhart This is a perfect example of what I was referring to. Thanks @Philip Gephardt for bringing the end buyer's perspective. Building confidence amongst your cash buyers is critical to successfully wholesaling. Also, get to know what they are looking for and find good deals that meet that criteria.

                                2. I​nvestor & Agent · Tulsa, OK · Member since 2016 · 1k+ posts · 1k+ votes
                                  5y

                                  @Kelsey Gabhart

                                  Food job taking the leap of faith and going for it.

                                  Here’s my 2 cents for encouragement sake:

                                  -Realtor dot com, Zillow, etc all have sold prices. They aren’t necessarily accurate but will give a ballpark. Learn how to comp within your SAME sq ft and also use an average price per sq foot multiplier. I’m NOT talking about the Zestimate. And ps as an agent I’d always say an agents comps are ideal but because the world we live in has unlicensed people using Zillow etc I have learned to speak that language.

                                  -learn what the averages are for renovation on a price per square foot level in your market. Google is your best friend. So is HomeAdvisor, etc.

                                  -don’t worry about the buyers. Let me repeat. Don’t worry about the buyers. I’m tempted to say it again or if we were in person ask you to repeat after me :)

                                  If and when a deal is good, buyers will find you, in market cycles like this.

                                  In my opinion, "buyers lists" are for people trying to wholesale from the mls or daisy chain / JV a deal.

                                  Good luck!

                                3. Member since 2020 · 339 posts · 356 votes
                                  5y

                                  I have found most wholesalers ARV stands for absolutely ridiculous value . It's Ok if you don't the exact value of the house most of your comrades don't either ! You can always go by the rule of 70% minus repairs . You will still need to heck out various website valuations such as realtor .com Zillow , trulia etc and you must run comps and look at recently sold homes in the area .

                                4. Real Estate Agent · Albuquerque, NM · Member since 2015 · 17 posts · 1 vote
                                  5y

                                  @Jay Hinrichs

                                  Hi Jay,

                                  A quick question from a real estate broker.

                                  Do you buy your own deals or wholesale any?

                                  I want to start buying and own deals and working with more investors to find them deals/wholesale, but I struggle with what's best for the seller as I don't see any incentive for the seller to want to sell to me for a discount compared to putting it in the market with me and getting market value or above for it.

                                  Even if they are distressed and have no money for repairs, I still feel like they can get more by listing it on the MLS, what a broker.

                                  What do you think?

                                5. Jay HinrichsBusiness Member
                                  Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
                                  5y
                                  Originally posted by @Vincent Riboni:

                                  @Jay Hinrichs

                                  Hi Jay,

                                  A quick question from a real estate broker.

                                  Do you buy your own deals or wholesale any?

                                  I want to start buying and own deals and working with more investors to find them deals/wholesale, but I struggle with what's best for the seller as I don't see any incentive for the seller to want to sell to me for a discount compared to putting it in the market with me and getting market value or above for it.

                                  Even if they are distressed and have no money for repairs, I still feel like they can get more by listing it on the MLS, what a broker.

                                  What do you think?

                                  there are very rare cases a good compitent broker cannot get a seller the most dollars for their property no matter the condition or any other issues with it.. ..  good brokers solve problems as good or better than any wholesaler  

                                6. Real Estate Agent · Albuquerque, NM · Member since 2015 · 17 posts · 1 vote
                                  5y

                                  @Jay Hinrichs

                                  I agree, and there lies my issue. How do I find my own deals when being licensed? It feels unethical not to try to get them the most money for their property. It seems it would almost be more manageable if I were not licensed. That way, I can come to them as an investor first.

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