how to attract more clients and expand the business

Question

Hello, I'm a real estate agent and have been in the business for two years now. I'm with a small brokerage, yet a lot of people suggest going to a bigger broker. I want to stick it out with the broker i'm with but have had little to no success. My question how do i go about attracting clients, closing the sale and expanding my business?

Malgorzata Sadowska · Answer

Get on the phone and start calling friends & strangers and asking for business & referrals. Get listings = the buyers will come to you. Build efficient systems to scale up. Have any questions, feel free to reach out.

Charlie Cameron · Answer

@Antoine Armstrong I guess my first question is... why would you want to stick it out if you aren't getting the support you need to be successful?  Sure, you can succeed anywhere with enough hustle but initially you also need SUPPORT in the form of training and mentorship.  Just like all the ways to make money in real estate, there are about as many ways to attract clients: A LOT.  But as a new agent it basically boils down to two things:

Way one: Hustle. This typically involves networking, which during this pandemic has reduced community networking and has cut down to mostly just social media.  You could create a community group, join other groups, be active on BP about miami investing, build a YouTube channel, leverage your website and squeeze pages.  These are usually ways to build a stream of clients that come to you and take time to build and grow.

Way two: Pay for leads.  Three ways to do this: ads, referral splits, or with a bigger commission split (hint: if you are paying more than 20% commission to your broker, they'd better be providing leads to pursue as well... it's 2020 afterall).  Any of these ways can result in quicker wins but require a LOT of lead nurture and follow up.

Either way, hustle required.  What kind of lead generation training, tools, mentorship, and support are you getting?