There's not as much competition as you think as a real estate agent.

I mean no disrespect to any of the agents here, some may be on BiggerPockets lol

BUT take a look at these ads in a local magazine.

What stands out, if anything?

To me, nothing stands out. It's just a list of names and numbers.

There's no clear specialty or specific example of how they can help.

The advertising is what is turning agents and lenders into a commodity.

There's got to be a benefit.

I don't want to call 10 agents and still not get the help I need because

they hate investors for some reason.

I want to only call those who can help my specific situation.

Whether I'm in probate or an investor buying rentals.

It doesn't include being a likable person if you do get a phone call.

If you can niche down, specialize in one thing, that alone will give you an advantage.

Because then you'll be found for that one thing in AI and google searches.

Just something to think about.

#realestateagent