The partnership outreach most agents have never considered: divorce attorneys

[Abdul Rasaq Opeyemi]

The partnership outreach most agents have never considered: divorce attorneys

here is why this relationship is worth building

every divorce involving real property requires a real estate agent

usually on a compressed and emotionally charged timeline

the seller situation is almost always motivated

the transaction requires an agent who is calm, organized, responsive, and experienced with sensitive situations

divorce attorneys are already talking to these clients

they are already being asked "do you know a good agent"

the agent who has built a relationship with 3 to 5 divorce attorneys in their market has consistent access to a motivated seller pipeline that requires no content creation and no cold outreach

here is the email to send

"hi [name], i specialize in helping clients navigate real estate transitions during major life changes including divorce and estate situations. I have found that attorneys who handle property splits often need a responsive, experienced agent who can move quickly and professionally on short notice. If that situation ever comes up with a client, I would welcome an introduction. I am happy to return the favor with any clients of mine who may need legal counsel. No formal referral arrangement expected, just the kind of professional relationship that tends to benefit everyone, especially the client. happy to grab coffee if the timing ever works"

send that to 5 divorce attorneys

follow up once in 30 days

then again in 60 days with a genuine value add, a market update for their geographic focus area

one attorney who trusts you can send 5 to 8 transactions per year

that relationship, maintained well, is worth $50,000 to $80,000 in annual GCI from a single professional relationship