The lender relationship most agents treat as a transaction afterthought

[Abdul Rasaq Opeyemi]

The lender relationship most agents treat as a transaction afterthought

here is what it actually is

one of the highest-leverage referral relationships in your business

here is how it works in both directions

direction 1: you to lender

every buyer you represent needs a pre-approval

if you have a trusted lender you refer consistently, that lender sees a steady stream of business from you

and they return the favor

direction 2: lender to you

buyers who cannot qualify today get referred to the lender's credit repair process

in 6 months they qualify

the lender refers them to the agent who helped them get their referral business

Which agent do you think gets that referral?

the one who sent the lender business consistently

lenders also talk to sellers

sellers doing cash-out refinances often become buyers after their refi

lenders who trust you tell those sellers "i know an agent"

one strong lender relationship maintained properly

through consistent referrals and genuine professional partnership

generates 4 to 8 additional transactions per year

without a single lead generation expense