Real estate is all about lifestyle.
As a real estate agent, if your client can't understand it, they can't buy it.
Why should someone buy a house?
Everyone mentions the equity, appreciation...
the strictly money focused reasons.
In my opinion, LIFESTYLE is why someone should buy a house.
If the buyer tells you, "I truly want a house in THIS neighborhood because of THIS life I would have."
...they already told you how to sell them.
