Generating Listing or Buyers Leads

[Jacob A.]

My wife is a realtor that needs some help generating some leads for either listings.  We have tried a direct mail campaign that had decent response but has not turned into any listings yet.  She has also been networking her butt off over the past year.  No business has come from this so far but she understands she is planting seeds that will come to fruition down the road.

Would anyone be willing to share some strategies that work for them to help her get the ball rolling?

Thanks