Listing won't sell
We have a home that has been on the market for over a year now, and we've yet to get an offer, even after multiple marketing strategies have been tried.
Home info:
- High-end neighborhood
- 4,046 sq. ft. 5+ bed, 4 bath, 2 living, 3 car garage,
- 2006 construction
- never had a picture hung on the wall
- no issues with the home other than a small backyard
Original asking was $560k ($138/ft), and we're down to $499k ($123/ft). The comps have run in the low $130s/ft the whole time.
Marketing tried:
- Professional photography
- Video - walk-through and drone
- Golf cart included with sale (lots of golf carts used in the neighborhood)
- 13 Open Houses
- Online marketing - MLS, Realtor.com, Zillow, Facebook, etc.
- Print marketing - local news paper major ad, flyers, etc.
- 5% buyer's agent commission offered
We've had over 30 private showing and hundreds of vistors through the Open Houses.
What thoughts/ideas do you have?