Adapting The Investors Yellow Letter To Realtors
Many of you have probably seen a version of the "yellow letter" campaigns that are so popular with investors for getting a good response from prospects that they mail to.
If you haven't, then check out the Investor Marketing Forum here on BP or check out this image I found on Google Images:
Yellow Letter Example
Basically, the conept is for the letter to be very simple, to the point, and look very personalized to get a good response. I work primarily as a Realtor as opposed to an investor. So, I was trying to think of a way to adapt this idea to better fit the needs of a Realtor.
I thought about writing(or printing with a hand writing font) on my brokerages letterhead paper instead of notebook paper for one. Also, I thought about changing the message to something along these lines:
Dear (insert prospect name),Hi
My name is (insert your name) and I am a Realtor with (insert brokerage name). If you are at all interested in selling your house at (insert address) please call me at XXX-XXXX.
Thanks,
(insert your name)
What do all of you think? Any suggested changes or modifications? Do you think it may be too informal for use by a Realtor or do you think that being very straight forward and personal with a hand written note would work?