What to send seller leads?

[Patricia Joseph]

Hey all,

I recently ran a test FB ad to see if I could get leads for sellers looking to sell their rental properties. Surprisingly, I did get some leads, but not sure what type of info I should send them. The service I subscribe to sends the partial lead info to Cole and returns full contact info if available. So, for a few of them I do have the owner's full contact info. Do I send a CMA, or is there something else of value I should send? Thanks!