Hi BP Community!
I have done an open house. The home is priced decently and I am even advertising on social media. Its reaching tons of people, but there is no traffic! What are some strategies that I should implement to get people to come?
Have you tried door knocking to neighbors in the area?
Chatting with other agents?
Contacting your sphere of influence?
Hi, great job on the open house, lots of agents don't like doing those. Open houses , according to n a r sell 1% of homes . Open houses I believe are used for marketing yourself . To answer your question:
1. put out more signs, maybe about 20 .
2. You can also do them at different times for example Thursdays at 2 p.m. to 5 p.m.
3. Do what @bobokenwa says and door knock neighbors.
4. In the front yard put multiple signs, maybe four, with some balloons, a table with a banner, stand out in front and invite passers-by inside.
What will mostly happen is the neighbors will see how hard you worked and want you to list their home and sell it that way as well. That is mainly the best way to work an open house. You should, next weekend, go to 10 open houses and see who does the best presentation and copy their technique and maybe improve on it.
@Lissette Deleon are you interested in traffic at another open house, or are you interested in selling? The resounding information I have received is that open houses do not sell homes, and simply are a way for realtors to market themselves and get potential clients. I assume this house is listed on the MLS? Is it a flip, homeowner looking to sell, distressed property? Send over the link to the listing and the experts (and those of us who just like to look) can critique the ad and give some advice. If the goal is simply foot traffic at an open house, then I can't help you there.
I’ve built and used sales funnels to promote open houses, which are basically landing pages that capture email addresses and phone numbers of home buyers searching for a home. I use Facebook Ads to promote the pages. I’ve also used facebook messenger bots to streamline communication when I’ve gotten too many leads.
You could try testing out an FB ad to people in your local area
Here's is what I would test...
Create a new campaign with the objective set to "event responses". I would use this because it enables you to collect event engagement. The goal of this campaign is to drive awareness to people in your local area that would be interested in your event.
At the ad set level, you can target people who live within a 25-50 mile radius from the property address and as for detailed targeting, I would try people that are "most likely to move", "homeowners", "real estate " (Behavior), etc... Set your budget by mapping out your funnels. a great example of this can be seen here
Now create a video ad that gives someone an incentive to want to come. Maybe give a tour of the house in a non-boring way. Get creative and recreate an old used car salesmen commercial. Anything that you think would get them to interested in the event enough to want to get up and drive there. Make sure your split testing with another ad. Spending around $50 should give you enough data to decide whats working or not.
Once that ad is up and running create another campaign with the "reach" objective. The point of this campaign is to reach the people that engaged with your event already. So we are going to be retargeting the people with another ad. In the ad set level create a custom audience of people that watched a good majority of the video, 20% give or take
With this ad, your going to want to make a stronger call to action to get them to actually show up. remember to make it creative people are tired of bland old ads, so make it worth their efforts.
Now obviously there's a little more to it than that but I'm giving you a brief description of what is possible.
Hope I provided you with some real tangible value. If you have any questions feel free to contact me.
Thanks so much for the feedback everyone