How are you using EDDM ?

[Kareem Lyons]

Hello 

I am trying to do my first every door direct mail campaign. I would like to mail a letter or possibly a post card. Can someone please tell me the service they use for EDDM ?. I tired using USPS but it seems most reps dont know how to answer my questions properly. I was told by USPS that I cant use EDDM for letters but only packages ?. Can someone offer some advise ? , If you go through USPS do you have to stamp or address every piece manually ?.  I dont want to spend $200 if I wont be able to mail anything. 

[Chrissy Parsons]

Be aware that while the postage is cheap using EDDM, you don't have any segmentation. You can choose the "carrier routes", which are a partial zip code, based on the renter/homeowner % reported in the last census. You will be mailing to renters and homeowners with homes you might not want to buy.