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Updated over 14 years ago on . Most recent reply

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Marlene May
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helping clients VS listing and marketing

Marlene May
Posted

An agent wants to list my house, which is now on the mls via flat fee lister. This is the second time she called about it. She told me that she would work to sell my property if I listed with her. That she would call her clients about it. I asked if she wouldn't work as hard for the 3% as she would for 6, since she didn't have to do the work of listing and marketing.
I asked if she wouldn't show my house to her clients even though she didn't have the listing. Her response was that she would show it more frequently if she or her company had the listing.

Are all agents like that? Don't they show properties that any/every agency has if it's on the mls? Are FSBO's blacklisted by agents/brokerages?

TIA
Marlene

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Don Konipol
#1 Innovative Strategies Contributor
  • Lender
  • The Woodlands, TX
9,904
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Don Konipol
#1 Innovative Strategies Contributor
  • Lender
  • The Woodlands, TX
Replied

The National Association of Realtors reports that a listing broker sells their own listing about 9% of the time vs 91% sold by a different broker. Draw your own conclusion.

Ask the broker who wants the listing for a full marketing plan including where besides MLS will she advertise the house, will she be using a professional photographer to take pictures, will she put together and have printed a full color brochure, will she be holding open houses for both other realtors and prospective buyers, does she have any exclusive contacts with out of town buyers and if it is an investment property does she work with investors.

Depending on these answers it may be worth considering.

In answer to your other question many real estate agents would prefer not to sell a flat fee listed property because they realize that the flat fee listing agent will do almost no work and they feel they will end up doing both the selling agents job and the listing agents job for 1/2 of the commission. To a certain extent they may be right.

  • Don Konipol
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Private Mortgage Financing Partners, LLC

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