Is Cold Calling still a good tool?

[Account Closed]

Hi! I was in commercial sales and then oversaw a Multifamily investment portfolio of 700 units across 75 properties 100 mill in value. I did everything (oversaw building renovations, legal battles, dealing with investors, tenant issues, city officials, etc) for two years and now I'm back into sales. I used to do the old school thing of 500 calls a week when i was in sales. Would this work with smaller mom and pop investors of SFR or duplexes in NC? I'm about to get back into it but want to see if anything new is out there. I would go to events all the time but with the slow down with COVID I want to replace my time with a better lead generation tool.

[Dan Travieso]

I do a mix of cold calling and letters and I get a better response/ close rate with cold calling. Granted, you have to go thru 50-70 hang ups, insults, etc. before finding someone that is interested but it is worth it when you find an opportunity that makes it to closing.