I believe lead generation is the single most bittersweet conversation for Real Estate Agent's/Broker's. Furthermore, I think rather than pay for tons of leads from multiple services, real estate professionals should invest that money in their brands, websites, networking, and gradually develop their niches. A strong personal brand will always speak volumes, as opposed to the hit and miss business of buying leads and hoping they are quality. The better your brand and network, the increase in the chances of having recurrent business, which we know in real estate only accounts for 27% of national transaction volume. These are my thoughts, what do you think? Share your thoughts and experiences.