How much do professional pictures matter?

[Ben M.]

The realtor I am working with did not use professional pictures to market my duplex rents property that I am selling. I wonder how much do pictures affect the sale of the property? Should I look into taking professional pictures?

[Joel Allen]

I agree with @Patrick Drury, and the data backs it up. Professional pictures cost a few hundred bucks, but the ROI is well worth it. A 2018 study by the Center for Realtor Development found:

- Homes with high quality photography sold 32 percent faster.

-  Homes with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

- Homes in the $200,000 to $1 million range which feature professional photos sell for $3,000 - $11,000 more.

Source:  

https://www.rismedia.com/2018/...