Lessons Learned: Direct to Seller Marketing

[Andrew Bosco]

Hey all! 

Just figured I'd share some tips that I found useful when setting up a leads list. 

Background: We all want more leads. I thought I would try at building my own leads list. 

Set-up: Hired 2 VAs (knowing personally from traveling overseas. We trained up on sales calls). Gave VAs a script. Pulled 2-3 lists, collated info, and skip traced. Leads basically determine who picks up the phone and I follow-up.

Cost: $380 per week VAs. Call tools: $200 per month. List cost pull total: 30K results. $800. 

Results: 5 decent leads for every 1000 calls. After 5 months - 6 buyer client transactions for off market multis. 3 direct to seller sales off market. 1 listing. 

Tips: Do WEEKLY Check-ins with VAs. Listen to calls. Go over scripts / how I'd handle. Be open minded. 

Systematize: Prepare for scalability. I expanded my search TOO far from my home base. I learned that a 1.5 hour drive works for me. 

Patience: it took 3-4 months of losing money to find out I was making silly mistakes and costing myself leads/money. 

Growth: Be open minded. 

Listen: Be an active listener on calls!

Partner: Work with others. It is a team sport! Better to do 100 deals for less money, than 3-5 deals for max money (imo). More deals means more experience and touchpoints (at my early stage).