Why create a single listing page to sell a property?

[Antonio Reybol, Jr.]

Hey there, I am trying to learn various ways to market a listing for sale. I aim to generate leads and spread awareness that a property is for sale. A few tactics that come to mind are:

- creating a single listing page (landing page) that captures contact info

- paid social ads that drive to the single listing page

What's the perfect use case for a single listing page? Is it expensive to create? I am open to hearing your POV, experience, and any businesses that have created a single listing page for you.

Thank you!

[Ryan Konen]

Creating a single listing page can be a powerful tool for marketing a property, and it works especially well for unique or high-value properties where you want to present a detailed, immersive experience that standard listings can’t offer. Here’s a breakdown of its use case, costs, and benefits:

A single listing page shines when:

- **Showcasing High-End or Unique Properties:** For luxury homes or properties with unique selling points (e.g., historical features, custom architecture), a dedicated page lets you control the narrative and make a strong impression.

- **Providing an Interactive Experience:** You can add features like virtual tours, video walkthroughs, neighborhood guides, and even drone footage to give potential buyers a deeper feel for the property.

- **Capturing Leads:** These pages often have lead capture forms, so you can follow up with those who show interest. This is useful for generating leads for similar properties in the future.

Creating a single listing page doesn’t have to be expensive:

- **DIY Website Builders**: Services like Squarespace, Wix, or WordPress with a landing page template can be cost-effective ($10-50/month).

- **Real Estate-Specific Platforms**: Some real estate platforms, like Real Geeks or Placester, have templates optimized for property listings, which can save time and offer features you might otherwise have to custom-build.

- **Custom Solutions**: If you want a fully custom design with added features, working with a developer or agency could cost anywhere from $500 to several thousand, depending on complexity.

Best Practices1. **Integrate Lead Forms or Call-to-Actions**: Add forms or buttons that encourage visitors to book viewings or request more details.

2. **Highlight Key Selling Points**: Show the property’s unique features and surrounding neighborhood benefits.

3. **Mobile Optimization**: Ensure it’s mobile-friendly, as many users browse listings on phones.

Some real estate agents or agencies use tools like LeadPages or Instapage to create attractive, lead-capturing single listing pages quickly. Platforms like CINC (Commissions Inc) and BoomTown are popular among realtors for managing lead generation and tracking and often support custom single-property pages too.