Updated over 11 years ago on . Most recent reply
Yellow letters to motivated sellers
Looking for feedback on which target markets will bring the highest percentage of calls from motivated sellers versus just curiosity or tire kicker calls - mailing to a general farm area, vacant properties, probate, divorce, pre-forclosure, etc.
Which two are the most effective. I ask because I'll be mailing a Vacant and high equity list and I want to pick one other target market to also mail.
Most Popular Reply
I've had success sending just a simple note on white paper to property owners.
One year I sent out about 40 letters to owners in my area and had about 10 responses. Some were curious to know what I was looking for, some emailed me to tell me they weren't interested in selling, but one of them actually sold me his property. There were two other fairly serious sellers that I negotiated with but we couldn't agree on a price. If nothing else it was a great way to meet experienced investors.
Direct mail is my favorite way to find sellers. There's no competing with other buyers on the MLS and no dealing with high pressure real-tors.